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Are youtubers/influencers considered working class?


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Posted

 

 

 

 

Posted

Nah just lazy people

Posted

I mean, just because you're a YouTuber doesn't mean you can pull what's considered a median salary in the States (about $53-54k). Not to mention, if you're a YouTuber in California, the median salary is more like $61-62K. If you live in a more expensive area, like Los Angeles, it's closer to $67-68K.

 

YouTuber Shelby Church did a video about how she gets paid for her videos. It's not as cut-and-dry as each view gets X amount of dollars. Ad-revenue and international appeal, if I remember correctly, are really where YouTubers who make 6 figures make their 6 figures. 

 

Now, if you're talking about a YouTuber that's as big as Emma Chamberlain, yes, that is not someone I'd consider working class. But you also have to keep in mind someone like Emma expanded her brand and did other things like start a coffee brand and a clothing line/brand (which is under construction now). 

 

It is very rare for someone to just have success and make 6-figures on Youtube alone. If you can name me a YouTuber that didn't do more with their online brand (let's say, sold clothes, merchandise, toured, wrote books, had a Patreon/Only Fans) and can live solely off their Youtube channel, please let me know because I can't think of anyone. 

 

Tl;dr: You could consider some YouTubers middle-class if they do other jobs besides Youtube. However, if they're making the median salary in their area (that doesn't even account for cost-of-living expenses), I'd say no. 

 

 

 

Posted

Like anything it depends on their popularity level and access to other streams of income.

 

Trisha has said she's made like 2 million throughout her entire decades-long time on YouTube with Adsense which is obviously a lot, but much less in comparison to what she's made on other endeavors. Creators can make a lot of money if they have a separate funding income like Patreon. I remember ContraPoints said she's made "dentist money" through Patreon, so not like pop girl rich but still probably a few million.

 

There are a lot of mid-tier YouTubers who have it as a side hustle who might make an extra $5-10,000 or so a year, but then don't have a huge income with their 9 to 5 job, so those could reasonably still be considered working class if they live in an expensive area.

Posted

Wouldn't they be self-employed?

Posted
57 minutes ago, Beyonnaise said:

Like anything it depends on their popularity level and access to other streams of income.

 

Trisha has said she's made like 2 million throughout her entire decades-long time on YouTube with Adsense which is obviously a lot, but much less in comparison to what she's made on other endeavors. Creators can make a lot of money if they have a separate funding income like Patreon. I remember ContraPoints said she's made "dentist money" through Patreon, so not like pop girl rich but still probably a few million.

 

There are a lot of mid-tier YouTubers who have it as a side hustle who might make an extra $5-10,000 or so a year, but then don't have a huge income with their 9 to 5 job, so those could reasonably still be considered working class if they live in an expensive area.

YouTube Pays $3 per 1000 viewers

 

Most decently popular people are making a lot 

 

Getting 100K views per day would be at least $9000/month. There are loads of YouTubers who get this many views 

Posted

wasn’t there a study that said at least here in the US the average influencer makes around $50k-$60k a year and most don’t make enough to quit their jobs.

 

the influencers making millions or even the high six figures are a v small number. they’re part of like the 5% but most influencers don’t make that much so yeah I’d say some of them are working class but it’s hard to say because it’s a new realm so there’s just not a lot of information or data on it rn

Posted
2 hours ago, zasderfght said:

I mean, just because you're a YouTuber doesn't mean you can pull what's considered a median salary in the States (about $53-54k). Not to mention, if you're a YouTuber in California, the median salary is more like $61-62K. If you live in a more expensive area, like Los Angeles, it's closer to $67-68K.

 

YouTuber Shelby Church did a video about how she gets paid for her videos. It's not as cut-and-dry as each view gets X amount of dollars. Ad-revenue and international appeal, if I remember correctly, are really where YouTubers who make 6 figures make their 6 figures. 

 

Now, if you're talking about a YouTuber that's as big as Emma Chamberlain, yes, that is not someone I'd consider working class. But you also have to keep in mind someone like Emma expanded her brand and did other things like start a coffee brand and a clothing line/brand (which is under construction now). 

 

It is very rare for someone to just have success and make 6-figures on Youtube alone. If you can name me a YouTuber that didn't do more with their online brand (let's say, sold clothes, merchandise, toured, wrote books, had a Patreon/Only Fans) and can live solely off their Youtube channel, please let me know because I can't think of anyone. 

 

Tl;dr: You could consider some YouTubers middle-class if they do other jobs besides Youtube. However, if they're making the median salary in their area (that doesn't even account for cost-of-living expenses), I'd say no. 

 

 

 

not only that but Emma and really everyone from the time likes James, Jeffree, Dolan Twins, David Dobrik, etc. they all got into YouTube at a time when it wasn’t nearly as oversaturated as it is now so it wasn’t as hard to break through. It’s much harder now because there’s millions of people everyday uploading videos to YT hoping to become the next big influencer.

 

ive also noticed even newer YouTubers from the last few years don’t get nearly as many viewers or subscribers as the older YouTubers. Just speaks to how oversaturated that world is now

Dr. Alexander
Posted

It is a complete joke. It isn’t a career because there’s zero longevity and limited growth. What happens to these influencers once they get slightly older? 

Posted
2 hours ago, imabadkid said:

not only that but Emma and really everyone from the time likes James, Jeffree, Dolan Twins, David Dobrik, etc. they all got into YouTube at a time when it wasn’t nearly as oversaturated as it is now so it wasn’t as hard to break through. It’s much harder now because there’s millions of people everyday uploading videos to YT hoping to become the next big influencer.

 

ive also noticed even newer YouTubers from the last few years don’t get nearly as many viewers or subscribers as the older YouTubers. Just speaks to how oversaturated that world is now

Good point! Youtube is absolutely oversaturated right now! 

Posted (edited)

non-working class if you remove the class is what they are

Edited by dumbsparce
Posted

No obviously not?

 

Working class jobs are things like builders, retail workers, fast food workers, bus drivers, cleaners etc. Things that are defined as "low skill". Filming and editing videos is definitely a skill, plus there's a marketing angle, doing deals with sponsors etc.

 

I was going to say it was weird people were bringing money into a discussion about class but I guess Americans base class solely on wealth and not social standing.

Posted

they work

Posted

a person is working class if they have to sell their labour in order to earn income. it has nothing to do with income levels, you can be earning 6 figures and still be working class if your income comes from selling your labour as opposed to owning the means of production.

 

/endthread

Posted

No, because they don't "work" in the traditional sense or create any economic value.

Posted

the pettiness here :deadbanana4: it's 2023 ffs. old mindset would consider it as non traditional working class, but they very much are working and paying taxes (hopefully). it takes effort to be relevant (even if they have a team behind them editing and creating ideas). these ppl employ workers and get paid for advertising products. they do bring some economic value to the table. the ignorance in here :coffee:

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