Kimmo Posted January 9, 2023 Posted January 9, 2023 Did you know? Few people in the Western world have heard of Ruhan, but the Chinese company has emerged as one of several "influencer incubators". Influencers sell fashion and cosmetics products to online shoppers in the internet churning out content during hectic eight-hour daily shifts. Influencers live-stream content in cramped studios stuffed next to each other like factory farm chickens in empty warehouses. Each studio is equipped with tripods, ring lights, and a webcam, and hundreds of workers answer customer service inquiries, handle logistics, and edit photos. Incubators that train China's biggest live shopping influencers are gaining steam as the burgeoning industry is poised to surpass $500 billion in revenue. Link
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