discussion Ticketmaster Solution: Should they go back to selling physical tickets?

[Buffy]

Should Ticketmaster go old school by reopening a physical box office location and sell tickets in-person to fans standing in line? This can help weed out the scalpers and bots. 

Edited November 18, 2022 by Buffy

[Saintlor]

No. Some concerts have venues of 50K people. Nobody wants to stand in a 50K line to get tickets

[Obsession]

We live in the digital age, they're not going back to physical tickets.

[americanlife]

Wouldn't people have to go to their nearest stadiums to get tickets? That's pretty inconvenient in today's world.

[.Odyssey.]

HUH? Scalpers existed before the internet 

[Jaay]

Scalpers would just wait in line or pay a task rabbit to wait in line 

[getBusy]

Honestly it's way simpler than that. Lottery system in small batches, instead of 29304832948 people trying to buy at the same time. Each account has to be verified with an official, government-issued ID. The end.

 

Scalpers will ALWAYS exist.

[Brando]

just introduce reselling laws that limit what price you can resell a ticket for 

[Angelo]

Stampede… nope 

[gatito]

that sounds pretty inconvenient and chaotic 

[Power love]

Yikes 

[Gogetonthebus]

No, but there are some obvious options that would benefit customers. Some of them would require artist/event marketers to rewire their brains from a "Sold out in X seconds!!!!" mentality.

 

1. Move to an even more distributed lottery-style ticket rollout. I've seen this mostly in Japan, where ticket opportunities are broken down into zones based on section of the arena/stadium. The number of winners per zone is tied directly to the number of seats available.
2. Disperse on-sale times based on lottery groups: Group A can start buying tickets at 10am, Group B at 1030am, etc.
3. Disperse on-sale times so that only a single show's tickets are released at a time.

 

But above all, they should break up Ticketmaster and at the very least strictly regulate dynamic pricing and reselling on the ticket vendor's own platform for all ticket vendors.