Rigalo Posted January 30, 2023 Posted January 30, 2023 I’m excited for the album but yes Black Mascara is my bop so far
SweetTalker Posted March 1, 2023 Posted March 1, 2023 10 hours ago, 99sandthe2000s said: So happy for both
Protocol Posted March 1, 2023 Posted March 1, 2023 13 hours ago, MusicIsMyMaster said: PLATINUM BABY INDEPENDANT lol she is not an independent artist, she is signed to Human Re Sources who are owned by The Orchard who are owned by Sony Music. Independent artists do not go Top 10 on pop radio in America within a couple months of the single taking off on streaming. Hate to burst the bubble but that ain't how the industry works. Actual indie artists get snapped up by a major as soon as they start to see this kind of success, or they were never indie at all to begin with. Certain doors, like radio and major TV slots, are locked to actual indie artists. It's a great narrative for RAYE and she's certainly milked it and it's a competitive market and you've got to stand out somehow so good for her, but she has never been an independent artist. She's not even signed to an indie label. And yes it's a distribution deal, but that's still being signed, they are still doing marketing for her, paying radio promoters, etc. Like it literally costs tens of thousands of dollars in radio promotion to get anywhere near the Top 20 on pop radio, thee most competitive format of all.
Cbreezy Posted March 1, 2023 Posted March 1, 2023 52 minutes ago, Protocol said: lol she is not an independent artist, she is signed to Human Re Sources who are owned by The Orchard who are owned by Sony Music. Independent artists do not go Top 10 on pop radio in America within a couple months of the single taking off on streaming. Hate to burst the bubble but that ain't how the industry works. Actual indie artists get snapped up by a major as soon as they start to see this kind of success, or they were never indie at all to begin with. Certain doors, like radio and major TV slots, are locked to actual indie artists. It's a great narrative for RAYE and she's certainly milked it and it's a competitive market and you've got to stand out somehow so good for her, but she has never been an independent artist. She's not even signed to an indie label. And yes it's a distribution deal, but that's still being signed, they are still doing marketing for her, paying radio promoters, etc. Like it literally costs tens of thousands of dollars in radio promotion to get anywhere near the Top 20 on pop radio, thee most competitive format of all. Very interesting insight and a number of very valid points here. That said, I'd say she IS indie. What you rightfully point out is that there are tiers and types of indie. She's clearly at the premium end and given her industry connections I wouldn't expect anything less. No matter which way we look at it, her success as an indie artist is very impressive and remains an anomaly. Yes, major labels strike strategic partnerships with indies (or sometimes outright own them), but they are still two different systems. If not, we'd see way more indie acts dominating alongside major label acts...which is not the case. I'd imagine her setup is that she's indie in the literal sense of the word (so no risky multi-year/multi-album deal) and solely benefits from "label services" from her well-connected indie distributor. The latter may leverage any connections they have to her benefit, but the reality is that they aren't incentivized to go all-out past a certain point because there's no lengthy deal in place. She could, in theory, bounce to another indie distributor. So, I'm not totally on board with the idea of her being a major label act "masking" as indie, when there exists a very literal business case for the indie label to NOT do the most pushing her (too much). If anything, I feel indie acts in general should study indie success stories like Raye, Macklemore, etc to find out ways they can draw on similar elements + practices to their benefit. The music industry is not a meritocracy (unfortunately). So, it was never ever going to be case of "release a good song and yield the results"...for an indie or major label act. I question if those days ever really existed, at least since the "industry" side of music was established. There's a major element of "playing the game" and - whether indie or on a major - it's about figuring out the rules for that lane and working it to one's benefit.
MusicIsMyMaster Posted March 1, 2023 Posted March 1, 2023 (edited) 5 hours ago, Protocol said: lol she is not an independent artist, she is signed to Human Re Sources who are owned by The Orchard who are owned by Sony Music. Independent artists do not go Top 10 on pop radio in America within a couple months of the single taking off on streaming. Hate to burst the bubble but that ain't how the industry works. Actual indie artists get snapped up by a major as soon as they start to see this kind of success, or they were never indie at all to begin with. Certain doors, like radio and major TV slots, are locked to actual indie artists. It's a great narrative for RAYE and she's certainly milked it and it's a competitive market and you've got to stand out somehow so good for her, but she has never been an independent artist. She's not even signed to an indie label. And yes it's a distribution deal, but that's still being signed, they are still doing marketing for her, paying radio promoters, etc. Like it literally costs tens of thousands of dollars in radio promotion to get anywhere near the Top 20 on pop radio, thee most competitive format of all. hunny The Orchard is a distributor... under the Sony flagship. Just like Create Music Group, Kartel and Believe. https://dailyrindblog.com/the-orchard-welcomes-la-based-human-re-sources/ She is indie. Edited March 1, 2023 by MusicIsMyMaster
halcyonday Posted March 1, 2023 Posted March 1, 2023 it's been stuck in my head randomly. on its way to becoming one of biggest hits of 2023 for me so ******* good
Alex Posted March 1, 2023 Posted March 1, 2023 4 hours ago, Cbreezy said: Very interesting insight and a number of very valid points here. That said, I'd say she IS indie. What you rightfully point out is that there are tiers and types of indie. She's clearly at the premium end and given her industry connections I wouldn't expect anything less. No matter which way we look at it, her success as an indie artist is very impressive and remains an anomaly. Yes, major labels strike strategic partnerships with indies (or sometimes outright own them), but they are still two different systems. If not, we'd see way more indie acts dominating alongside major label acts...which is not the case. I'd imagine her setup is that she's indie in the literal sense of the word (so no risky multi-year/multi-album deal) and solely benefits from "label services" from her well-connected indie distributor. The latter may leverage any connections they have to her benefit, but the reality is that they aren't incentivized to go all-out past a certain point because there's no lengthy deal in place. She could, in theory, bounce to another indie distributor. So, I'm not totally on board with the idea of her being a major label act "masking" as indie, when there exists a very literal business case for the indie label to NOT do the most pushing her (too much). If anything, I feel indie acts in general should study indie success stories like Raye, Macklemore, etc to find out ways they can draw on similar elements + practices to their benefit. The music industry is not a meritocracy (unfortunately). So, it was never ever going to be case of "release a good song and yield the results"...for an indie or major label act. I question if those days ever really existed, at least since the "industry" side of music was established. There's a major element of "playing the game" and - whether indie or on a major - it's about figuring out the rules for that lane and working it to one's benefit. very well said
Protocol Posted March 1, 2023 Posted March 1, 2023 6 hours ago, MusicIsMyMaster said: hunny The Orchard is a distributor... under the Sony flagship. Just like Create Music Group, Kartel and Believe. https://dailyrindblog.com/the-orchard-welcomes-la-based-human-re-sources/ She is indie. "under the Sony flagship" If you're under the Sony flagship you are not an independent artist. Hate to break it to ya.
Superbitch Posted March 1, 2023 Posted March 1, 2023 On 2/28/2023 at 2:49 PM, 99sandthe2000s said: On 2/28/2023 at 2:49 PM, 99sandthe2000s said: Wow didn’t see this coming I wish It would’ve exploded more and go top 20 at least
Ikejuju Posted March 2, 2023 Posted March 2, 2023 13 hours ago, Cbreezy said: Very interesting insight and a number of very valid points here. That said, I'd say she IS indie. What you rightfully point out is that there are tiers and types of indie. She's clearly at the premium end and given her industry connections I wouldn't expect anything less. No matter which way we look at it, her success as an indie artist is very impressive and remains an anomaly. Yes, major labels strike strategic partnerships with indies (or sometimes outright own them), but they are still two different systems. If not, we'd see way more indie acts dominating alongside major label acts...which is not the case. I'd imagine her setup is that she's indie in the literal sense of the word (so no risky multi-year/multi-album deal) and solely benefits from "label services" from her well-connected indie distributor. The latter may leverage any connections they have to her benefit, but the reality is that they aren't incentivized to go all-out past a certain point because there's no lengthy deal in place. She could, in theory, bounce to another indie distributor. So, I'm not totally on board with the idea of her being a major label act "masking" as indie, when there exists a very literal business case for the indie label to NOT do the most pushing her (too much). If anything, I feel indie acts in general should study indie success stories like Raye, Macklemore, etc to find out ways they can draw on similar elements + practices to their benefit. The music industry is not a meritocracy (unfortunately). So, it was never ever going to be case of "release a good song and yield the results"...for an indie or major label act. I question if those days ever really existed, at least since the "industry" side of music was established. There's a major element of "playing the game" and - whether indie or on a major - it's about figuring out the rules for that lane and working it to one's benefit. This
ATRL Moderator khalyan Posted March 2, 2023 ATRL Moderator Posted March 2, 2023 A platinum hit for an indie artist
theweekend Posted March 2, 2023 Posted March 2, 2023 9 hours ago, khalyan said: A platinum hit for an indie artist yassss and the biggest bullet on Top 10 POP Radio flying up to the top!!!!!
305 Posted March 2, 2023 Posted March 2, 2023 I can definitely see this winning a Grammy of some sort
theweekend Posted March 2, 2023 Posted March 2, 2023 4 minutes ago, 305 said: I can definitely see this winning a Grammy of some sort it's the best pop song in a while but I don't see she's becoming nominated tbh she doesn't have a label to campaign it onto the grammy lists.
theweekend Posted March 2, 2023 Posted March 2, 2023 (edited) the multiformat hit is upon us POP 11 9 RAYE Escapism f/070 Shake 9034 7826 1208 27.772 top 10. second biggest bullet inside 10 top behind Kill Bill (I lied before sorry) RHY 11 6 RAYE Escapism f/070 Shake 3709 3225 484 8.514 top 5 in the next days. HAC 31 30 RAYE Escapism f/070 Shake 527 423 104 1.417 starting on HAC. DANCE 29 23 RAYE Escapism f/070 Shake 159 141 18 0.084 Edited March 2, 2023 by theweekend
djcalpal Posted March 2, 2023 Posted March 2, 2023 15 hours ago, Protocol said: "under the Sony flagship" If you're under the Sony flagship you are not an independent artist. Hate to break it to ya. Just because an artist releases through a distributor that is owned by Sony does not make them signed to Sony. She owns her masters and licenses them to The Orchard, which commands a much smaller advance and marketing budget than any major label artist would have. You clearly don't understand the definition of an independent artist, which Raye very much is.
MusicIsMyMaster Posted March 2, 2023 Posted March 2, 2023 17 hours ago, Protocol said: "under the Sony flagship" If you're under the Sony flagship you are not an independent artist. Hate to break it to ya. Hunny its independent. They are a distributor owned by Sony. They dont work together in the way you think. Its like how Honda is owned by Acura.
MusicIsMyMaster Posted March 2, 2023 Posted March 2, 2023 1 hour ago, djcalpal said: Just because an artist releases through a distributor that is owned by Sony does not make them signed to Sony. She owns her masters and licenses them to The Orchard, which commands a much smaller advance and marketing budget than any major label artist would have. You clearly don't understand the definition of an independent artist, which Raye very much is. Exactly
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