discussion Google feels threatened of TikTok; making changes

[Bloo]

17 hours ago, teresaguidice said:

snapchat was purely UI/functionality, which facebook stole easily. with tiktok, it's harder because of tiktok's algorithm which is considered best in class at this point. reels adoption isn't at the level that facebook wants, instagram's redesign to make it more like tiktok was met with a lot of resistance, and tiktok's growth is still really impressive. facebook is also suffering because of apple's iOS updates that have made tracking users on mobile a lot harder so their ad product is being seen as less and less vital, opening the door for even more tiktok ad growth. not to say facebook/instagram might not prevail in the end, but they're in a much weaker position this time. 

TikTok’s algorithm isn’t anything special. It’s effective yes. But the algorithm is just a recommendation system that countless social media apps use. The reason it works so well is because of its UI that gives it constant data to train the recommendation system since all you see are videos you either like, rewatch, and/or skip. Its popularity also helps with this. So, this is something that can be replicated.

—

TikTok’s rise makes me feel so old. I’ve tried so hard to get into it but I just don’t like the vast majority of the content it provides. The “trusting the algorithm” angle of it just is not for me.

[terrorblade]

18 hours ago, Raspy said:

TikTok searches>>

I could search "trash music badabingbadaboom" and they will show me the exact song/video i'm looking for

[Happylittlepunk]

I am happy that i didn’t get into tik tok. Life is more than technology. Idk about you guys but I rather spend my time actually traveling, making friends, experiencing life than be glued on the screen maybe I’m old idk. I can’t spend more than 15 minutes on any social media app without getting exhausted with so much dumb ****. Instead of watching a video of some girl **** talking about men or someone hiking in Europe I rather do something else. 

[Ricardo1993]

51 minutes ago, Happylittlepunk said:

I am happy that i didn’t get into tik tok. Life is more than technology. Idk about you guys but I rather spend my time actually traveling, making friends, experiencing life than be glued on the screen maybe I’m old idk. I can’t spend more than 15 minutes on any social media app without getting exhausted with so much dumb ****. Instead of watching a video of some girl **** talking about men or someone hiking in Europe I rather do something else. 

This 

[Frozen99]

tiktok for food? i'm joining the old folks club here

[Before Today]

And yall millennials in here called the app a fad. TikTok is a HUGE force.

[teresaguidice]

20 hours ago, Archetype said:

Regarding Fb suffering bc of iOS’ restrictions on ad tracking, it’s something that TikTok and every other social media app is affected by as well.  The only difference is that TikTok is a young company and hasn’t partially relied on iOS advertising revenue for over a decade like older tech companies have.

for sure, but facebook's advertising platform was by far the best of any competitor and it's sophisticated targeting capabilities made it essential. now, it's on a much closer playing field with less sophisticated advertising platforms like tiktok's. and given tiktok's surge in popularity, when all things equal, advertisers will diversify budgets and invest more on the "cool" platform. 

[The7thStranger]

I don't get TikTok results in what I search for. What annoys me is that Google bombards you with Amazon and shopping links for pages before showing anything else.