news Domino’s Pizza Quits Italy After Locals Shun American Pies

[Gwendolyn]

Domino’s Pizza Inc.’s footprint in the home of Pizza proved to be short lived with Italians favoring local restaurants over the American version.

 

The last of Domino’s 29 branches have closed after the company started operations in the country seven years ago.

 

It borrowed heavily for plans to open 880 stores, but faced tough competition from local restaurants expanding delivery services during the pandemic and sought protection from creditors after running out of cash and falling behind on its debt obligations.

 

The US chain entered Italy in 2015 through a franchising agreement with ePizza SpA and planned to distinguish itself by providing a structured national delivery service along with American-style toppings including pineapple. 

 

https://www.bloomberg.com/news/articles/2022-08-09/domino-s-pizza-leaves-italy-as-traditional-margherita-wins?

[Gwendolyn]

I had no idea Dominos had italian shops  its not surprising it flopped when italian grandma's authentic and tasty pizzeria is nearby..

[magazine]

Joke's on them, more pizza for the rest of us 

 

[flower moon]

[Rev8]

What did they expect

 

they have great pizzas tho, obvi

but poor them for missing out on the pineapple pizza, weak taste buds

[mercurialworld]

Mama mia...I'm not surprised.  If you can't do it better than the Italians, then don't even try.

[Illuminati]

Who thought this was a good idea There's no one more food pretentious than Italians, miss @KillingYourCareer is a prime example

[byzantium]

Isn't dominoes whole business model making cheap pizzas in car oriented suburbs for larger groups?  

[Beyonnaise]

When I studied abroad in Rome I got sick of the thin Italian style pizza. Like yeah it’s technically higher quality and more ~gourmet~ but I always craved American pizza on messy drunk nights.

[Da Vinci]

Do people actually enjoy pineapples on pizza or is it just for the sake of novelty

[Bloodflowers.]

Oh wow @KillingYourCareer rejecting modernity and capitalism and embracing traditional homade Italian culture

[Arthoe]

Domino's to Italy is what Walmart was to Germany.

[Vrajesh]

Kinda reminds me of walmart trying IT in the german supermarket industry and running back after1 year 

[G.U.Y. Gaga]

Is Starbucks in Italy yet. It wasn’t yet when I was abroad lol 

[bliaz]

Like Taco Bell in Mexico. Get out of here with your horrendous imitation food 

[IBeMe]

Coffee shops and pizzerias really shouldn't even try it in Italy lol

[Pikachoo]

now's Papa Germanotta chance to swoop in and open up a few Joanne Trattorias

Edited August 9, 2022 by Pikachoo

[McNulty]

Domino's are trash, it's what they deserve

[ontherocks]

Why would anybody want Domino's when you can have a real italian pizza which in Italy is probably also cheaper and tastes waaay better?

[KillingYourCareer]

1 hour ago, Illuminati said:

Who thought this was a good idea There's no one more food pretentious than Italians, miss @KillingYourCareer is a prime example

 

38 minutes ago, Bloodflowers. said:

Oh wow @KillingYourCareer rejecting modernity and capitalism and embracing traditional homade Italian culture

The head of their Italian division came to my university to explain how they launched the branch in Italy. They brought pizzas for everyone along, they weren't bad, but they were of course overpriced and to us a restaurant chain is AUTOMATICALLY fast food, and fast food must be cheap garbage. Because of their expensive prices while having fast food status, Domino's was doomed on arrival.

[Steve Jobs]

48 minutes ago, G.U.Y. Gaga said:

Is Starbucks in Italy yet. It wasn’t yet when I was abroad lol 

I think they have (had?) some stores in Milan. 

 

1 hour ago, Beyonnaise said:

When I studied abroad in Rome I got sick of the thin Italian style pizza. Like yeah it’s technically higher quality and more ~gourmet~ but I always craved American pizza on messy drunk nights.

True like Italian pizza is amazing but sometimes I just want junk. 

[Maneater]

1 hour ago, G.U.Y. Gaga said:

Is Starbucks in Italy yet. It wasn’t yet when I was abroad lol 

No, really annoying tbh

[toy soldier.]

I am Italian but I have been living in London for 7 years, for me Dominos it's not really pizza, it's just doughy food. It's good, I like it, but it's not really pizza.

Italians don't care about anything they have, they don't care about art, they don't care about the beautiful towns, but if you mess with pizza (and football) they'll riot lol

 

OT: I am ashamed to admit that I don't mind pineapple on pizza 

[Hephaestus]

Some companies/chains are simply not meant to operate in certain countries/markets, especially when locals can offer a better version of their products/services (usually at a smaller price too).

[Kamil24]

5 hours ago, Da Vinci said:

Do people actually enjoy pineapples on pizza or is it just for the sake of novelty

It's just a topping lol, isn't the whole point of pizza that you can put whatever toppings you want on it? I don't get how people enjoy peppers on pizza but I don't care what others eat.