celeb news Business Insider: Former employees say Haus Labs Amazon launch allegedly flopped

[hardbrit]

35 minutes ago, Johnny Jacobs said:

It was obvious tho.. 

 

No one is hearing about it and her net worth haven't changed much 

 

That's OK tho.. No one is going to pull a Rihanna like she did. 

 

Selena, Ariana, (stating Halsey and Kesha is unnecessary ) actually didn't achieve success with the makeup either. 

 

Rare Beauty: Proof That Authenticity Sells

Why megastar Selena Gomez has struck a chord with makeup lovers.

The brand was able to generate $60 million in revenue in about 5 months from its launch

 

https://bettermarketing.pub/rare-beauty-proof-that-authenticity-sells-136467bb11c4

 

 

[MAKSIM]

 we can only hope it flops. 

[unclefloprry]

Her music flopped

Her acting career flopped

Her business flopped 

 

poor girl. 

[mathekr]

I was told by ATRL that Haus Labs was a highly successful business venture of Lady Gaga, what happened?

 

[chosensparkles]

"Former employee"

 

[Beyoncé Knowles]

Flop after flop! She's not tired?! 

[MAKSIM]

18 minutes ago, Aaron said:

You guys have to stop being stuck in 2018  Rare Beauty is massive rn

I have the rare beauty tinted moisturizer and I’m not even a Selena fan  I love it. As someone who just wants to cover small blemishes, Rare have much better everyday products compared to Fenty. 

[Johnny Jacobs]

10 minutes ago, hardbrit said:

 

Rare Beauty: Proof That Authenticity Sells

Why megastar Selena Gomez has struck a chord with makeup lovers.

The brand was able to generate $60 million in revenue in about 5 months from its launch

 

https://bettermarketing.pub/rare-beauty-proof-that-authenticity-sells-136467bb11c4

 

 

I take it back then 

[hardbrit]

7 minutes ago, MAKSIM said:

I have the rare beauty tinted moisturizer and I’m not even a Selena fan  I love it. As someone who just wants to cover small blemishes, Rare have much better everyday products compared to Fenty. 

Everyone is talking about that tinted moisturizer. My friend who works in make up says she is shocked at how good the Rare Beauty brand is.

[Domination]

I mean it’s true, the launch had very few products and it’s clear that HL is pretty distinct from other celeb makeup brands in that it did not start with any major partners. That said, the brand is undeniably a success. Sephora is still top dog and while I’d rather go to Ulta any day of the week, you can’t deny that Ulta just doesn’t have the same level of prestige that Sephora does.

[Villanelle]

Nnnn 

 

 

 

 

 

[Girls5eva]

So the launch flopped...

 

... but it stayed in business for 4 years...

 

... and it's expanding to Sephora nation-wide now? 

 

[Bosque]

1 hour ago, Schhh said:

 

 

From August 2020 to February 2022, a total of 37 employees left Haus Laboratories, which employs roughly 50 people at a given time, a review of LinkedIn profiles by Insider found.

 

Former employees referred to periods of especially high turnover in the spring and fall of 2021 as the "mass exoduses."

 

 

 

Would Business Insider lie? 

[Dula Peep]

thank god for flop, time for music

 

[Dula Peep]

1 hour ago, Jay07 said:

It's weird that for someone who was synonymous with extravagant, avant garde looks, the makeup was so plain and basic. And now the relaunch is about "clean" looks 

This was its biggest mistake tbh, and the relaunch sucks. 
 

even Trixie Mattel has more exciting makeup palettes

[LeMésTragique]

How sad I guess she's back to making music now that her other ventures flopped

[Cloudy]

I still remember the dozens of threads when it launched

 

The Avon wars were a kii

[Rodrighost]

queen of flopping 

[Schhh]

23 minutes ago, Dephira said:

 

Would Business Insider lie? 

Um this doesn't prove anything  People left and were quickly replaced so the employee #s stayed the same.

[Lady Claire]

So it was like Katy Perry's career trajectory since 2017?

[Archetype]

46 minutes ago, mathekr said:

I was told by ATRL that Haus Labs was a highly successful business venture of Lady Gaga, what happened?

 

The launch "allegedly was a flop" according to this BI article, but the brand itself was very financially successful in the long-term.  HL's main issue was lack of uniqueness in product offering, so even though things sold well, it was a "flop" to the beauty community due to a lack of general excitement and awareness.  It seems like they've found an underserved niche with the "clean highly-pigmented" space focusing on makeup artists for their upcoming re-launch, so maybe this will make the brand stand out.

 

21 minutes ago, Dula Peep said:

thank god for flop, time for music

 

We wish 

[skankle]

28 minutes ago, Dephira said:

 

Would Business Insider lie? 

It's referring to employee turnover - the people who left were replaced, so the numbers stay stable.

 

OT: Employee poison!

[Mohit]

Its actually. Wish she only focussed on music tours and acting.. Too many cooks spoil the Gaga. dont put your foot in 2 boats. 

[MaRy]

 

 

[Karla Cabello]

shes flopping again