Jump to content

BOF: GaGa's Haus Labs was considered a flop


Junlin

Recommended Posts

  • Replies 75
  • Created
  • Last Reply

Top Posters In This Topic

  • ♚ PRiNCE HiGH ♚

    6

  • Zaram

    5

  • Joesuxx

    4

  • Nicholai

    3

Top Posters In This Topic

Literally all these girls pretending its not a flop just wanna take a look at the situation. The fact that Haus has entirely rebranded, doubled back on their accessibility via amazon ethos, and our planning a relaunch so early in says enough. Something isn't working out for them. 

Link to comment
Share on other sites

6 minutes ago, Joesuxx said:

Literally all these girls pretending its not a flop just wanna take a look at the situation. The fact that Haus has entirely rebranded, doubled back on their accessibility via amazon ethos, and our planning a relaunch so early in says enough. Something isn't working out for them. 

 

18 minutes ago, Nicholai said:

https://www.cosmeticsbusiness.com/news/article_page/Rihannas_Fenty_Beauty_named_wealthiest_celebrity_beauty_brand/177659

 

Haus Laboratories, helmed by Lady Gaga, was in fourth place with £101.05m

You know you can also do rebrandings if you are not a flop?

Link to comment
Share on other sites

10 minutes ago, Zaram said:

 

You know you can also do rebrandings if you are not a flop?

Would Shepora make a deal with a "flop brand" like Haus Labs? The rebrand is intended to step up their game. Obviously selling your products via Amazon is not the same as selling it via Shepora. Different standar.  

 

And lets not pretend that the rebrand is that big. New products and a change of name (Haus Laboratories -> Haus Labs by Lady Gaga) that, if something, highlights that the brand is owned by Lady Gaga, the A+ list artist. 

Edited by Nicholai
Link to comment
Share on other sites

5 minutes ago, Zaram said:

 

You know you can also do rebrandings if you are not a flop?

You understand the difference between revenue and profit right? Just because the turnovers high doesn't make it profit, and just because they've bought in that much doesn't mean it's keeping the lights on. Hence the sudden last ditch investment into an entire relaunch. 

Link to comment
Share on other sites

"There were whispers that Haus Labs was a flop."

 

source: ATRL :biblionny:

 

I thought this narrative died already. 

 

 

 

Edited by charot
Link to comment
Share on other sites

3 minutes ago, Joesuxx said:

You understand the difference between revenue and profit right? Just because the turnovers high doesn't make it profit, and just because they've bought in that much doesn't mean it's keeping the lights on. Hence the sudden last ditch investment into an entire relaunch. 

Is that your whole argument? nnn

Nicholai presents facts while you present whispers

yd6bGto.thumb.gif.af3f6cf93d278bb3b812a9

 

Edited by Zaram
Link to comment
Share on other sites

1 minute ago, Zaram said:

Is that your whole argument? nnn

Nicholai presents facts while you present whispers

yd6bGto.thumb.gif.af3f6cf93d278bb3b812a9

 

Sorry what's your argument? They've invested unnecessarily in an entire relaunch  because they felt like it?  Considering the cosmetic market hit a low in 2 financial years ago? ?

Link to comment
Share on other sites

17 minutes ago, Nicholai said:

Would Shepora make a deal with a "flop brand" like Haus Labs? The rebrand is intended to step up their game. Obviously selling your products via Amazon is not the same as selling it via Shepora. Different standar.  

 

And lets not pretend that the rebrand is that big. New products and a change of name (Haus Laboratories -> Haus Labs by Lady Gaga) that, if something, highlights that the brand is owned by Lady Gaga, the A+ list artist. 

Actually Sephora isn't really all that great if that's their only confirmed retailer. They're not accessible internationally and it's limiting client base. She should follow that Fenty print and secure contracts with leading high street retailers in global markets. Getting that Boots deal has done Fenty the world of good in the uk. It's on shelves in every town nobody's ever heard of. 

Link to comment
Share on other sites

Haus Laboratories, helmed by Lady Gaga, was in fourth place with £101.05m, beating Jeffree Star Cosmetics (£76.86m) 

I thought JS was, like, big-big but I know nothing about make up? Does this mean JS is also a flop?

Link to comment
Share on other sites

Let's ask the official makeup charts experts. Where's One Nation?

 

hBAjzkhx_o.thumb.gif.fb12b337d6d6cfbed42

Link to comment
Share on other sites

No :rip:it sold nicely but that's it.. There was no impact. 

 

All depends on profit after the expanses :giraffe:

Edited by Johnny Jacobs
Link to comment
Share on other sites

7 minutes ago, Joesuxx said:

Sorry what's your argument? They've invested unnecessarily in an entire relaunch  because they felt like it?  Considering the cosmetic market hit a low in 2 financial years ago? ?

That you can't be a huge flop and also the 3rd best selling celeb makeup brand behind Fenty and Kylie Cosmetics.

But I'm sure Haus Labs doesn't make any revenue, because they spend so much on marketing and blah blah

Try better next time

giphy2.thumb.gif.502d91f74e07a1ffef2f8e8

Link to comment
Share on other sites

1 hour ago, Villanelle said:

Good thing is her solo music is doing well. 

hBAjzkhx_o.thumb.gif.fb12b337d6d6cfbed42

Link to comment
Share on other sites

1 hour ago, Villanelle said:

I mean does anyone hear of Haus Labs irl? Me never. The brand is obviously struggling. 

 

is that why she had the third highest grossing celebrity makeup brand after fenty and kylie:rip:

I never get why people try to argue that because they've never heard or seen something that it flopped

Link to comment
Share on other sites

didnt Kylie cosmetics also undergo a "rEbRanD" does that mean it's also a flop? :ahh:

 

Link to comment
Share on other sites

1 hour ago, Villanelle said:

I mean does anyone hear of Haus Labs irl? Me never. The brand is obviously struggling. 

 

Good thing is her solo music is doing well. 

 

 

 

hBAjzkhx_o.thumb.gif.fb12b337d6d6cfbed42

 

 

maybe if u dont stay locked in your basement you will

 

Villanelle

Link to comment
Share on other sites

47 minutes ago, Zaram said:

That you can't be a huge flop and also the 3rd best selling celeb makeup brand behind Fenty and Kylie Cosmetics.

But I'm sure Haus Labs doesn't make any revenue, because they spend so much on marketing and blah blah

Try better next time

giphy2.thumb.gif.502d91f74e07a1ffef2f8e8

Haus Labs has yet to disclose their annual revenue nor has any relevant publication (e.g. Forbes) made their revenue public, though. And that’s never a good sign 

Link to comment
Share on other sites

2 hours ago, Villanelle said:

I mean does anyone hear of Haus Labs irl? Me never. The brand is obviously struggling. 

 

Good thing is her solo music is doing well. 

 

 

 

hBAjzkhx_o.thumb.gif.fb12b337d6d6cfbed42

16 minutes ago, ♚ PRiNCE HiGH ♚ said:

maybe if u dont stay locked in your basement you will

 

Villanelle

omg 17HSMdI.gif

Link to comment
Share on other sites

I don’t know anyone who uses Haus Labs, but they do use Fenty. All overrated products but I do like the match stix.

Link to comment
Share on other sites

https://wwd.com/beauty-industry-news/beauty-features/fenty-beauty-kylie-cosmetics-top-celebrity-brand-rankings-1234715227/

 

but no forbes so floppPp11! :juanny:

 

Tribe Dynamics is an marketing and analytics company that specialises in lifestyle brands btw :1stplace:

Link to comment
Share on other sites

10 minutes ago, ♚ PRiNCE HiGH ♚ said:

https://wwd.com/beauty-industry-news/beauty-features/fenty-beauty-kylie-cosmetics-top-celebrity-brand-rankings-1234715227/

 

but no forbes so floppPp11! :juanny:

 

Tribe Dynamics is an marketing and analytics company that specialises in lifestyle brands btw :1stplace:

 

 

WELP.

 

____

 

 

 

The fact that OGHs were saying HL is a flop because it was only an Amazon Xclusive (no demand to be in stores!1!11!!1!!) and now it will be launching in Sephora stores.

 

The way they ALWAYS lose

 

Cat Gif Atrl Distressed GIF - Cat Gif Atrl Distressed Typing - Discover &  Share GIFs

Link to comment
Share on other sites

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.