movie Wicked (2024) | Cynthia Erivo & Ariana Grande | RT: 90% MC: 73

[V$.]

https://www.papermag.com/wicked-costumes#rebelltitem25

 

[brazil]

14 hours ago, Jude said:

Not sure if this was posted already but these are the rumored salary (in USD) of the cast:

 

Ariana - 15M

Michelle - 2M

Jeff - 2M

Cynthia - 1M

Jonathan Bailey - 450k

Ethan - 350k

Marissa - 250k

Bowen - 250k

No way this is true. They would be pretty stupid just out of potential reputational exposure to do thjs

[Jude]

Oscar campaign looks good so far.

 

 

[V$.]

15 minutes ago, Jude said:

Oscar campaign looks good so far.

 

 

Gag 

[Jude]

 

 

 

[KingWitch]

I'm gonna watch this again because it's so good.

 

 

[KingWitch]

18 hours ago, Jude said:

Not sure if this was posted already but these are the rumored salary (in USD) of the cast:

 

Ariana - 15M

Michelle - 2M

Jeff - 2M

Cynthia - 1M

Jonathan Bailey - 450k

Ethan - 350k

Marissa - 250k

Bowen - 250k

Only way i'd believe this is if Cynthia opted for the percentage of the gross, otherwise Universal has big PR storm coming and wouldn't be pretty

[rp662]

'Wicked' $350M Promo Push Unprecedented For A Hollywood Studio; Bewitches Target, Lexus, Starbucks & More

 

While it should be a marshmallow world in the winter, it's a Wicked one, and we're just living in it. For Universal Pictures and its lineup of 450 promotional partners, the studio has defied all gravity in racking up a media value for the Ariana Grande and Cynthia Erivo tentpole of $350 million — the most ever for a Hollywood theatrical release. That number beats the promo partner campaigns of 2021's Spider-Man: No Way Home ($220M), 2019's Avengers: Endgame ($200M) and 2022's Avatar: The Way of Water ($170M).

 

By the way, that's gratis media value for the studio, and doesn't include the estimated $150M it shelled out in global P&A for the first part of the Jon M. Chu feature take of the 21-year old Broadway musical.

 

He adds, "This is IP, but there's not an existing film franchise, so we felt obligated to do everything to become an event."

 

https://deadline.com/2024/11/wicked-marketing-record-advertiser-list-1236187221/

 

500M in cost, it needs 1B to break even. 

 

 

 

 

[Tm4074]

Biggest opening weekend of the year in the UK/Ireland box office. It surpassed Deadpool & Wolverine 

https://www.screendaily.com/news/wicked-shines-with-biggest-opening-weekend-of-2024-at-uk-ireland-box-office/5199447.article

 

[Thuggin]

12 minutes ago, rp662 said:

'Wicked' $350M Promo Push Unprecedented For A Hollywood Studio; Bewitches Target, Lexus, Starbucks & More

 

 

While it should be a marshmallow world in the winter, it's a Wicked one, and we're just living in it. For Universal Pictures and its lineup of 450 promotional partners, the studio has defied all gravity in racking up a media value for the Ariana Grande and Cynthia Erivo tentpole of $350 million — the most ever for a Hollywood theatrical release. That number beats the promo partner campaigns of 2021's Spider-Man: No Way Home ($220M), 2019's Avengers: Endgame ($200M) and 2022's Avatar: The Way of Water ($170M).

 

By the way, that's gratis media value for the studio, and doesn't include the estimated $150M it shelled out in global P&A for the first part of the Jon M. Chu feature take of the 21-year old Broadway musical.

 

He adds, "This is IP, but there's not an existing film franchise, so we felt obligated to do everything to become an event."

 

https://deadline.com/2024/11/wicked-marketing-record-advertiser-list-1236187221/

 

500M in cost, it needs 1B to break even. 

 

 

 

 

I'm not super educated on movie budgets, so correct me if I'm wrong, but "$350 million media value" can't be the same as "$350 million spent on marketing" right? Like I would think the studio is also gaining from this through the partnership and through merchandise sales. "$1B to breakeven" would be ****ing insane, like there's no way they would bet on this movie making over a billion dollars.  Even Marvel blockbuster sequels aren't guaranteed a billion let alone a Broadway adaptation that has never been tested at the big screen.

[duybeeGAshantiGA]

8 hours ago, Thuggin said:

 

More like 85 years later but still wild 

[Tm4074]

1 hour ago, Thuggin said:

I'm not super educated on movie budgets, so correct me if I'm wrong, but "$350 million media value" can't be the same as "$350 million spent on marketing" right? Like I would think the studio is also gaining from this through the partnership and through merchandise sales. "$1B to breakeven" would be ****ing insane, like there's no way they would bet on this movie making over a billion dollars.  Even Marvel blockbuster sequels aren't guaranteed a billion let alone a Broadway adaptation that has never been tested at the big screen.

Yupp you're correct. $350M figure isn't what Universal spent on marketing, it's just the estimated value of all the promotional partnerships which Universal is profiting from due to licensing. All those brands are paying Universal, not the other way around. The actual figure spent on marketing is around $150M. So ~$300M total production + marketing spending. The marketing is covered by merchandise sales, licensing deals, theme park tickets, etc. Wicked will need to make at least 375M to profit which it will do easily. You're right, 1B to make a profit is absolutely insane and no studio on the face of the earth would green light that lol. 

Edited November 26, 2024 by Tm4074

[Sergi91]

Someone is live-streaming this on TikTok. 
 

and Universal is dead wrong for not releasing the Spanish soundtrack on streaming platforms 

[Sergi91]

I just watched it and it's giving Maleficent with green makeup. 
 

Im curious how part 2 will incorporate Dorothy and the rest of the plot from Wizard of Oz…. 

[V$.]

[Miss Anthropocene]

Seeing this again tonight and taking my little sister (13). I hope she loves it 

[Jude]

4 hours ago, rp662 said:

'Wicked' $350M Promo Push Unprecedented For A Hollywood Studio; Bewitches Target, Lexus, Starbucks & More

 

 

While it should be a marshmallow world in the winter, it's a Wicked one, and we're just living in it. For Universal Pictures and its lineup of 450 promotional partners, the studio has defied all gravity in racking up a media value for the Ariana Grande and Cynthia Erivo tentpole of $350 million — the most ever for a Hollywood theatrical release. That number beats the promo partner campaigns of 2021's Spider-Man: No Way Home ($220M), 2019's Avengers: Endgame ($200M) and 2022's Avatar: The Way of Water ($170M).

 

By the way, that's gratis media value for the studio, and doesn't include the estimated $150M it shelled out in global P&A for the first part of the Jon M. Chu feature take of the 21-year old Broadway musical.

 

He adds, "This is IP, but there's not an existing film franchise, so we felt obligated to do everything to become an event."

 

https://deadline.com/2024/11/wicked-marketing-record-advertiser-list-1236187221/

 

500M in cost, it needs 1B to break even. 

 

 

 

 

Did you actually understand what the article actually said? Why ran here and spread misinformation because you lack reading comprehension? $350M is the value of all the promotional partnerships they have done so far. That's not what Universal have spent for the promotion.

 

Universal (only) spent around $150M for prints and advertising.

[Jude]

More explanation about that matter:

 

 

[Jude]

Don't believe anyone that says Wicked needs a billion dollars to breakeven. They don't know what they're talking about.

 

 

[zzmyth]

The UK numbers are really HUGE. And the result in the US is GREAT too.

 

I don't think it will have much of an impact outside the english markets.

 

Anyone knows if there will be a China release? I would love to see how that performs, if so.

 

My predictions (so far) are:

 

250M in the US

150M outside the US

 

400M end total.

[Jude]

23 minutes ago, zzmyth said:

The UK numbers are really HUGE. And the result in the US is GREAT too.

 

I don't think it will have much of an impact outside the english markets.

 

Anyone knows if there will be a China release? I would love to see how that performs, if so.

 

My predictions (so far) are:

 

250M in the US

150M outside the US

 

400M end total.

December 6th for China. Doubt it'll do well there.

 

$400M seems too small especially when it's already predicted to go over $200M dom after the next weekend due to Thanksgiving. No way it'll just lose most of its legs all of a sudden especially that holiday is coming. $500M is what should it be doing minimum global wise, $800M max imo.

Edited November 26, 2024 by Jude

[Jude]

 

 

More gag.

 

 

 

Gag gag gag

This diva! 

 

 

Edited November 26, 2024 by Jude

[Jude]

He's so real 

[Lovett]

We're stanning DOWN in the UK! 

[Dialamba]

Ariana reaching a new peak after turning 30