dantemarquis Posted May 18, 2022 Posted May 18, 2022 at this point, with the way they've mismanaged each single release, she's not selling more than like 30K first week. If that. Like, Latto debuted at #15 with her album with a top 5 single on Hot 100. But she was already on tour when the album dropped. And is still booking award show performances, etc. months later. So i just feel like – drop the album, announce a tour and keep her consistently booked w/ touring, festivals, guest features until the next era. She's not about to have this huge Beyonce/Ashanti/Alicia debut that they seemingly have been wanting for 4 years now. So the longer they wait, the worse for her.
Motivation93 Posted May 18, 2022 Posted May 18, 2022 It kinda does makes sense but I’m wondering how long they’re pushing back. This uptempo sounds like a summer record. Hopefully it’s only a few week shift
remming Posted May 18, 2022 Posted May 18, 2022 The videos she posted looked like she was filming something so let's hope she shot the video for the uptempo.
Dialamba Posted May 18, 2022 Posted May 18, 2022 This tactic only works with artists who can actually sell. Let’s be real. She will be lucky if she crack 30k sales.
Khamis Posted May 18, 2022 Posted May 18, 2022 You guys are being wayyyyyyy to generous with the 30K predictions….
cliche_display Posted May 18, 2022 Posted May 18, 2022 17 minutes ago, Dialamba said: This tactic only works with artists who can actually sell. Let’s be real. She will be lucky if she crack 30k sales. 1-2 years ago she could have done 30K easily. Especially with bundling rules; she could have paired her album with some sort of theatre tour and Motivation merch. A top ten album would have been a given. Even if it was considered an underperformance. I know that people are looking at Familia's numbers and predicting down but R&B/pop has been doing better on BB 200 than Latin leaning albums from pop girls. Summer, H.E.R., Queen Naija, Teyana Taylor, Kehlani, Jazmine Sullivan have all released albums bigger than Familia or Selena's Latin album on Billboard with half the social media following and half the BB hits all because of Apple Music. The fact that most Normani fans would now be surprised if she cracked 20-30K is an indication of how perception of her commercial standing has downgraded because of wasted time and opportunity. And I don't think her fans are wrong in their estimations because you have to factor in how her team promotes. With Fair as a lead with no video or TTH, three quarters of a year between Fair and Wild Side, four performances in the past 3 years, limited award show slots, tepid radio exposure for 3/4 of her latest songs even with Ariana and Megan attached, constant lies about when she's going to release, etc. it would be easy to see this album falling through the cracks like Tinashe's "Joyride". No matter how good or bad it is. Quality is secondary to marketing in music. The thing that makes this so frustrating is that it didn't have to be this way. Now, timing should not be a major factor. Whatever she does is going to be dragged because she waited so long. The best thing would just be to commit to her releases and promotion and give people a body of work to connect to because chasing hits is proving a disaster. For Christ's sake, she already has 5 billion streams and four top 40 hits. It's time to put something substantial out. Trying to get everything perfect is really counterproductive. They've made perfect an enemy of the good.
EnoughSaid Posted May 18, 2022 Posted May 18, 2022 With all the points made on the last page I wouldn’t blame her if she is too scared to release now. She says so little I have no clue what she’s thinking. I don’t see her touching more than 15k first week but I don’t think any of us are surprised we just want the album lol. I do think there’s been irreparable harm done releasing Fair as the follow up on top of the long gap from Wild Side. I don’t understand if she released it only cause it was special to her why after it tanked everything went on halt again. They aren’t standing by their choices. Clearly they expected this to do something and they had no plan to have the banger ready to go either
Flare Posted May 18, 2022 Posted May 18, 2022 (edited) Honestly, forget my last post. The truth is, RCA is keeping Normani hostage because they have no clue how to market her and they don’t want to invest in either (they think Doja Cat and Latto alone will save the label). So they’re keeping her in limbo. If they drop her, they know her next label will treat her way better and she might smash out the gate with the momentum (because locals believe Normani is in label hell and just needs a new label and team to rebound thanks to all those conspiracy theory tiktoks). Fair was a good excuse for RCA to finally set her up for failure, ruin her string of moderate hits, and deprioritize her completely in their roster. It’s SABOTAGE. Edited May 18, 2022 by Flare
Heheee Posted May 18, 2022 Posted May 18, 2022 I honestly think normani's album will debut in the top ten. It's clear that people were not that excited for fair but if she follows it up with that leaked snippet and performs the song. I think the album will be set up to do well. Also she's probably going to have incredible features. So that should definitely help.
Motivation93 Posted May 18, 2022 Posted May 18, 2022 @Flare wait do you know this for sure or are you being sarcastic lol? Did someone just tell you something different? Because this is hella concerning if true
Motivation93 Posted May 18, 2022 Posted May 18, 2022 @Flare why are you saying ignore my last post lol cause that seemed pretty legit and logical
popularmoonlight Posted May 18, 2022 Posted May 18, 2022 (edited) I honestly think if she dropped the album TODAY, she would do decent enough numbers. Out of nowhere. Apple Music users would check the album out, mainly because of Wild Side and also obviously because this album is something many have collective been waiting even if they’re not a fan. Just like people checked Wild Side and took it to #14, they would check for a whole body of work. Fair was just a terrible choice as a single, no one cared for it. Not even her own fans, but only because no one was in the mood to cry to a Normani song. Everyone wants to dance to a Normani song. Its so weird how she refuses to give what the people want lol EDIT by today, i def mean ANY DAY. Like literally. No matter how packed with releases it is. Edited May 18, 2022 by popularmoonlight
Flare Posted May 18, 2022 Posted May 18, 2022 2 hours ago, Motivation93 said: @Flare wait do you know this for sure or are you being sarcastic lol? Did someone just tell you something different? Because this is hella concerning if true 2 hours ago, Motivation93 said: @Flare why are you saying ignore my last post lol cause that seemed pretty legit and logical I was joking but there’s some truth in there. If Normani got dropped, her next label (also the choices) would just be a lot better than her current deal at RCA. That was probably the best deal she could have gotten at the time, but with Keep Cool dissolving and Normani getting thrown into the larger RCA, it hasn’t been the best transition.
Getlikemike Posted May 18, 2022 Posted May 18, 2022 (edited) 1 hour ago, popularmoonlight said: I honestly think if she dropped the album TODAY, she would do decent enough numbers. Out of nowhere. Apple Music users would check the album out, mainly because of Wild Side and also obviously because this album is something many have collective been waiting even if they’re not a fan. Just like people checked Wild Side and took it to #14, they would check for a whole body of work. Fair was just a terrible choice as a single, no one cared for it. Not even her own fans, but only because no one was in the mood to cry to a Normani song. Everyone wants to dance to a Normani song. Its so weird how she refuses to give what the people want lol EDIT by today, i def mean ANY DAY. Like literally. No matter how packed with releases it is. this. I truly believe Normani can do numbers. People are watching and waiting. The people who are watching her incessantly (us) are just fed tf up with waiting. The gp is building to that same point as well tho. So now the window of time is narrowing and she needs to come on with the rest of this rollout bc we want an album THIS SUMMER. Edited May 18, 2022 by Getlikemike
Topaz Posted May 19, 2022 Posted May 19, 2022 I think Fair would have done better had it been released as a promotional single with Wild Side maybe 2 months after Wild Side so that way with Wild Side's longevity it would continue to be streamed after listners listened to Wild Side. I think 30K is a good estimate on how her album would do. With a hit I wanna say 50-80K.
Topaz Posted May 19, 2022 Posted May 19, 2022 The way Mani can write a whole book about her Fifth Harmony experiences and a whole damn 5 year wait for her debut.
Aaliyah Kylie Posted May 19, 2022 Posted May 19, 2022 i REALLY was so optimistic and i love that woman but this is absolutely ridiculous. chloe LITERALLY has been active consistently even with "treat me" not doing well.. there's no damn excuse. none. idc. but also, she was on twitter liking music tweets today so idk what this sick woman is doing. communication from her would be SO nice, snippets? like idk why she is so inactive or mute about her music process. it'd help ALOT.
halfhabibi Posted May 19, 2022 Posted May 19, 2022 She's liking tweets about a release. I think 5/27 is the date
j_mars20 Posted May 19, 2022 Posted May 19, 2022 last few pages have been kinda depressing so I figured we could all use a good laugh in here. this thread is absolutely sending me
SickLove Posted May 19, 2022 Posted May 19, 2022 Seeing twitter nation complaining about the situation is kinda funny to me considering im pretty sure just a year ago they dragged us for the same thing
maaricle Posted May 19, 2022 Posted May 19, 2022 (edited) 9 hours ago, popularmoonlight said: I honestly think if she dropped the album TODAY, she would do decent enough numbers. Out of nowhere. Apple Music users would check the album out, mainly because of Wild Side and also obviously because this album is something many have collective been waiting even if they’re not a fan. Just like people checked Wild Side and took it to #14, they would check for a whole body of work. Fair was just a terrible choice as a single, no one cared for it. Not even her own fans, but only because no one was in the mood to cry to a Normani song. Everyone wants to dance to a Normani song. Its so weird how she refuses to give what the people want lol EDIT by today, i def mean ANY DAY. Like literally. No matter how packed with releases it is. I think her not releasing literally being a meme at this point will cause people to at least check it out. But the expectations are really high because of it and I think she realizes that now It feels like she self-sabotaged with the Fair release. This is speculative but it sounded like she might have been pushing for the release of Fair against the advice of her team / label. Because she believed in it. She may have even promised certain results to the label. And when it wasn't a commercial success, it shook her already fragile sense of confidence / belief in releasing further music. I'm sure she wasn't expecting a smash or anything like that, but it literally just came and left. I know the official narrative was that they didn't expect it to do numbers / promote it like a big single, but I don't see why else there would be a delay / lack of follow through. This would also explain why the Fair video(s) might be shelved. If they were truly treating it as a promo single, why would it matter if they did or did not release? It's so frustrating because all of us could tell from a mile away that this was the wrong move. And also frustrating we're all spinning our wheels here writing these think pieces trying to explain this mess because she won't f*cking say anything Edited May 19, 2022 by maaricle
maaricle Posted May 19, 2022 Posted May 19, 2022 At this point, if she doesn't release this summer, I'm gonna need her label to pull what SZA's label did and steal her hard drive
maaricle Posted May 19, 2022 Posted May 19, 2022 (edited) 11 hours ago, EnoughSaid said: With all the points made on the last page I wouldn’t blame her if she is too scared to release now. She says so little I have no clue what she’s thinking. I don’t see her touching more than 15k first week but I don’t think any of us are surprised we just want the album lol. I do think there’s been irreparable harm done releasing Fair as the follow up on top of the long gap from Wild Side. I don’t understand if she released it only cause it was special to her why after it tanked everything went on halt again. They aren’t standing by their choices. Clearly they expected this to do something and they had no plan to have the banger ready to go either LOL not me literally just regurgitating your points I realized I didn't even fully read the current page before posting Edited May 19, 2022 by maaricle
hallucinate Posted May 19, 2022 Posted May 19, 2022 13 hours ago, EnoughSaid said: With all the points made on the last page I wouldn’t blame her if she is too scared to release now. She says so little I have no clue what she’s thinking. I don’t see her touching more than 15k first week but I don’t think any of us are surprised we just want the album lol. I do think there’s been irreparable harm done releasing Fair as the follow up on top of the long gap from Wild Side. I don’t understand if she released it only cause it was special to her why after it tanked everything went on halt again. They aren’t standing by their choices. Clearly they expected this to do something and they had no plan to have the banger ready to go either well said also sadly i do believe that she lost most of her momentum/hype and there is no going back. she just needs to release the album and be done with it
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