Cbreezy Posted May 17, 2022 Posted May 17, 2022 15 minutes ago, *-ChriZ-* said: I... Talk about setting yourself up. Beyonce, please release sth Lol. The shade! Like others, I too am kinda burned by her passivity with recent releases. Especially The Gift, which for me is up there as one of my favorite releases from her ever. I'll forever take the dust she gave it and the year-after treatment with BIK as personal shade lol. BUT... I don't think any of what I'm "expecting" is far fetched or a setup with B7. Outside of maybe the interviews. Ultimately, almost all of it falls into the remit of the people/partnerships/companies she has in place simply doing their job. It's also of note that Bey has yet to flub a solo album release. Yes, Lemonade could have done better. But it was still a game-changer. And in many ways, the "anti" element totally tied in to the overall "story" and positioning she was going for. If light, bright, and uptempo is the move for B7, it'll be very easy for her to lean-in a bit more to the "in-your-face" Pop star marketing as there won't be the "serious" / "political" / "heavy messaging" element she's had to navigate and find a way to package (without looking like exploiting) with the last few projects.
*-ChriZ-* Posted May 17, 2022 Posted May 17, 2022 The thing is, u guys are still believing Bey is into all of this and that deals such as the supposed Netflix/Disney Deals are still running. Just like ASIB, these things might very well be a thing of the past. U never know with Bey until it happens. Yall arent doing urselves any favors with these dissertations
Draper. Posted May 17, 2022 Posted May 17, 2022 The essays for an album that is not coming in at least 2 months
benyonce Posted May 17, 2022 Posted May 17, 2022 I've personally enjoyed the essays and opinions posted over the past few days. It's interesting to see others insights into the marketing component. I think the Beyhive is almost collectively aware that Bey could do anything (or nothing) in the way of promotion and release strategies. So when people say "we're setting ourselves up" I think that is a thing of the past, because deep down we know anything is better than nothing. I suppose time will tell.
*-ChriZ-* Posted May 17, 2022 Posted May 17, 2022 35 minutes ago, Draper. said: The essays for an album that is not coming in at least 2 months More like 2 years
swissman Posted May 17, 2022 Posted May 17, 2022 12 hours ago, smoothkarmel said: She predicted this was going to happen. Creating bodies of work went out the drain I'd love to know what she thinks of it now. If "quick" little singles meant trend-following, unsubstantial tracks meant to get a hit, I wonder how she feels about the literally QUICK tik-tok era of songs. That being said, she kind of did Tik-Tok length songs on ST with Ghost and Yoncé the only difference is she didn't split them into their own songs and made them cohesive to the song they played with, really turning it into an artistic moment. I think it would be interesting for her to make a seamless album like Homecoming that can still use shorter songs (if she wants to follow the general standard of song lengths in pop rn) but present it in a way that it's unified, linear, and not stop-and-go. I'd also be here for her to go back a bit to the way they did things for dance music back in the day, and release radio versions of singles but then the album is all 7-10 minute tracks that really expand the universe of each song.
PrudenceHCharmed Posted May 17, 2022 Posted May 17, 2022 42 minutes ago, benyonce said: I've personally enjoyed the essays and opinions posted over the past few days. It's interesting to see others insights into the marketing component. I think the Beyhive is almost collectively aware that Bey could do anything (or nothing) in the way of promotion and release strategies. So when people say "we're setting ourselves up" I think that is a thing of the past, because deep down we know anything is better than nothing. I suppose time will tell. Agreed. Better than doing album and singles rank over and over.
Cbreezy Posted May 17, 2022 Posted May 17, 2022 1 hour ago, *-ChriZ-* said: The thing is, u guys are still believing Bey is into all of this and that deals such as the supposed Netflix/Disney Deals are still running. Just like ASIB, these things might very well be a thing of the past. U never know with Bey until it happens. Yall arent doing urselves any favors with these dissertations Not to labor the point, but I am one of those fans who DOESN'T buy into the notion of Beyonce being this all-powerful/all-determining force. At all. Sure, she's at the point of her career where she definitely calls the shots about what she records, when she drops it, and her overall direction. IMO, that is where her autonomy lives. Outside of that, she is part of a system that is much bigger than her. All while being a big part of said system herself. * She's signed to Sony who are in an ever-long war with Universal and Warner for market share. As a central artist on the roster, the likes of Bey, Adele, Harry Styles, etc are the weapons used in that war. * She's signed to Netflix who are battling to keep supremacy amidst a sea of new streaming services like Disney+, Peacock, Prime Video etc. Again, a big Beyonce "thing" is mutually beneficial for them and we've seen that they will go all out with promo. They STILL plug Homecoming. * She's signed to Live Nation who despite leading the live sector still face competition from AEG and other promoters. Bey is one of the biggest grossing acts of all time and is their act. So, like the above, they are very incentivized to go tf in. I high-key feel like much of this is where a lot of the pressure for her comes from. Creating the music is one thing, but she knows what it means to lean into the "Beyonce" thing and how much expectation comes with that (not just from fans but from corporations). None of the above even requires her to do more than she did with ST or Lemonade. I'm just explaining why I'm confident we'll (at the very least) get a typical top tier Bey solo campaign rather than what some fans are pessimistically worried about. This "sabotage" narrative gives her way too much credit re the actual power she wields and negates the FACT that she too has entities she answers to. Entities that are collectively incentivized to make sure that she does well or well enough ($$$).
*-ChriZ-* Posted May 17, 2022 Posted May 17, 2022 21 minutes ago, Cbreezy said: Not to labor the point, but I am one of those fans who DOESN'T buy into the notion of Beyonce being this all-powerful/all-determining force. At all. Sure, she's at the point of her career where she definitely calls the shots about what she records, when she drops it, and her overall direction. IMO, that is where her autonomy lives. Outside of that, she is part of a system that is much bigger than her. All while being a big part of said system herself. * She's signed to Sony who are in an ever-long war with Universal and Warner for market share. As a central artist on the roster, the likes of Bey, Adele, Harry Styles, etc are the weapons used in that war. * She's signed to Netflix who are battling to keep supremacy amidst a sea of new streaming services like Disney+, Peacock, Prime Video etc. Again, a big Beyonce "thing" is mutually beneficial for them and we've seen that they will go all out with promo. They STILL plug Homecoming. * She's signed to Live Nation who despite leading the live sector still face competition from AEG and other promoters. Bey is one of the biggest grossing acts of all time and is their act. So, like the above, they are very incentivized to go tf in. I high-key feel like much of this is where a lot of the pressure for her comes from. Creating the music is one thing, but she knows what it means to lean into the "Beyonce" thing and how much expectation comes with that (not just from fans but from corporations). None of the above even requires her to do more than she did with ST or Lemonade. I'm just explaining why I'm confident we'll (at the very least) get a typical top tier Bey solo campaign rather than what some fans are pessimistically worried about. This "sabotage" narrative gives her way too much credit re the actual power she wields and negates the FACT that she too has entities she answers to. Entities that are collectively incentivized to make sure that she does well or well enough ($$$). But how do you know shes still signed to Netflix? For all we know, this contract could very well be a thing of the past.
Cbreezy Posted May 17, 2022 Posted May 17, 2022 (edited) 1 hour ago, *-ChriZ-* said: But how do you know shes still signed to Netflix? For all we know, this contract could very well be a thing of the past. Outside of a breach or mutual agreement, contracts are binding. They don't disappear. It is a three-project partnership. One thing I could imagine about her deal (that we don't know the details of for sure) is that it could be "first-look deal". Meaning Netflix has first dibs on her ish. So, if they pass, she could technically take it elsewhere. But with all the hoopla surrounding Netflix at the moment, there's next to no chance of them passing on a new Beyonce something. Edited May 17, 2022 by Cbreezy
swissman Posted May 17, 2022 Posted May 17, 2022 9 minutes ago, Cbreezy said: Outside of a breach or mutual agreement, contracts are binding. They don't disappear. It was a three-project partnership. One thing I could imagine about her deal (that we don't know the details of for sure) is that it could be first-look deal. Meaning Netflix has first dibs on her ish. So, if they pass, she could technically take it elsewhere. But with all the hoopla surrounding Netflix at the moment, there's next to no chance of them passing on a new Beyonce something. I could see one of the projects being a documentary (Life Is But A Dream style?) and I still am hoping for Bey to make some sort of campy-iconic workout special (IVYPARK / fun music tie-in) that is like ... part music video, part live performance, part instructional (like Move Your Body style)
Destiny Posted May 17, 2022 Posted May 17, 2022 1 hour ago, *-ChriZ-* said: But how do you know shes still signed to Netflix? For all we know, this contract could very well be a thing of the past. But why would you think this… out of thin air? There’s been absolutely nothing that would make us doubt the 3- project deal is off.
Destiny Posted May 17, 2022 Posted May 17, 2022 I hope nothing bad is happening behind the scenes, as in her home/ family life. Ms Tina’s IG post kinda had me thinking…
chaeyonce Posted May 17, 2022 Posted May 17, 2022 2 hours ago, Draper. said: The essays for an album that is not coming in at least 2 months 2 years And ...when it drops and performs like The GrIFT
Cbreezy Posted May 17, 2022 Posted May 17, 2022 On a random but related note, the wait will be great as a marketing bullet point. Almost year ago in Harper's Bazaar, she broke protocol by actually telling us she's been working on new music for almost two years. By the time it presumably drops it will be three. I can just see it now: "Beyonce is back! First solo album in six years...Three years in the making" If, like @swissman suggested, she has been chronicling this whole time, it would be epic. Would love to see a Netflix two-parter: A doc chronicling everything (would be stan paradise given how elusive she is these days) and a concert experience (all singing, all-dancing GP magnet).
swissman Posted May 17, 2022 Posted May 17, 2022 I really think The Gift would've been a #1 had it not been associated with The Lion King. It was that very association that made its existence so confusing for a lot of people. It came out 1 week after the OST and shared the same lead single. That alone is quite confusing for the general public who, if already not into Spirit, would've had no reason to think there was anything else released unless they really looked into it.
Island Goddess Posted May 17, 2022 Posted May 17, 2022 2 hours ago, PrudenceHCharmed said: Agreed. Better than doing album and singles rank over and over. Was just coming in here to say this
Island Goddess Posted May 17, 2022 Posted May 17, 2022 (edited) 4 hours ago, Cbreezy said: Lots of really good points about her numbers IMO. My biggest hope (and feeling) is that there has been some solid data crunching and research on her team and label's end to inform how best to roll-out and maximize. Because in some regards, what the music sounds like doesn't even matter that much. Her name, buzz, and fans liking the material can only carry her so far. Loads of great albums on major labels underperform when the roll-out is sub-par. Outside of anomalies like Drake (who sells on the merit of being Drake), most projects that sell decently these days do so mostly because of savvy marketing. From the promo spots to the formats available to the "story" around the release. Even more "artisty" releases like Harry Styles come with the full onslaught...guerilla marketing (e.g. mysterious billboards), TV commercials, one-off live specials, a tour announced simultaneously with the music, and limited key interviews that clearly tie-in with strategic partners (like Apple Music, Spotify, iHeartMedia, BBC). At this point, Team Bey ought to have mapped out how to get the most out of physical formats, pre-orders, tour-ticket bundles (there are still workarounds despite the rule-change), and all the innovative mediums available to her. As we speak, she has the following: * Netflix Deal: easily the most mass-reaching vehicle for the visual album. * Disney Deal: I remember reading that this is actually an all-encompassing thing and not just Disney+. Note how visible she's been on Disney-owned platforms (ABC, GMA, TLK, Disney+). It's not coincidental. They also own ESPN. Girl, sync a new song song on some major sports show. Hell, they own Fox and National Geographic too. I want to hear and see her in the most logical and random places all at once. * Live Nation Deal: As well as touring, their hands are in A LOT (and a lot more than people may think). * Prestigious Positioning at Sony: she's one of the top tier acts at the entire label group. Not just Columbia. In the age old war between labels, it makes total sense for Sony to throw their absolute everything behind B7 to make a statement. I've seen a lot of talk of it maybe not being worth their while, as they appear to only provide her distribution these days. But, why flub a "Beyonce" release when Universal or Warner would snap at the chance to snag her + Parkwood roster whenever her deal is up. * Adidas x Ivy Park: I like and understand why she keeps it separate, but there's definitely an angle there if she/they so choose it. They've yet to do above board TV marketing using her music. It'd make total sense with B7. Then there's just the arsenal of other great tools available in today's age. Not sure if Netflix deal would permit an Amazon tie-in (because of Prime), but imagine if it did. Some kind of music x merch partnership. Beyonce is "Beyonce", so you just know they'd give it maximum visibility. Amazon did a solid job pushing that Adele song (Hold On?) during their holiday commercial. So, it's clear they already play ball with Columbia. I say all of this to say, there is literally zero excuse to not come with a coordinated campaign that covers a lot of ground. Note how little of the above actually requires a lot of...her. It would be highly disappointing if she didn't use all of the above to her benefit and just dropped normally. There is nothing noble about overly leaning on the notion of "the music is all that matters". Because not only is that not true, it severely limits the reach and resonance of said music now moreso than ever. Great post with many great ideas! Its probably unlikely most of / If any would happen with bey being promo adverse, but it was fun to read Edited May 17, 2022 by Island Goddess
Airhead Posted May 17, 2022 Posted May 17, 2022 9 minutes ago, *-ChriZ-* said: Real talk: Do we still expect B7 in 2022? Yes.
ShouldersSideways Posted May 17, 2022 Posted May 17, 2022 1 hour ago, Destiny said: I hope nothing bad is happening behind the scenes, as in her home/ family life. Ms Tina’s IG post kinda had me thinking… I thought the same thing and I think its a good reminder we (myself included) shouldn't jump to conclusions and get angry we haven't gotten anything. We didn't know about Solange's illness or her divorce for the longest time so who knows what else is going on?
Island Goddess Posted May 17, 2022 Posted May 17, 2022 (edited) What post did Tina make? Just quickly checked her IG and it looks like her normal IG posting Hannahs graduation, BBMAs, funny video memes and activism, maybe I missed a post? Edited May 17, 2022 by Island Goddess
Starshine Posted May 17, 2022 Posted May 17, 2022 (edited) 4 hours ago, swissman said: I'd love to know what she thinks of it now. If "quick" little singles meant trend-following, unsubstantial tracks meant to get a hit, I wonder how she feels about the literally QUICK tik-tok era of songs. That being said, she kind of did Tik-Tok length songs on ST with Ghost and Yoncé the only difference is she didn't split them into their own songs and made them cohesive to the song they played with, really turning it into an artistic moment. I think it would be interesting for her to make a seamless album like Homecoming that can still use shorter songs (if she wants to follow the general standard of song lengths in pop rn) but present it in a way that it's unified, linear, and not stop-and-go. I'd also be here for her to go back a bit to the way they did things for dance music back in the day, and release radio versions of singles but then the album is all 7-10 minute tracks that really expand the universe of each song. I'd for sure love a long ass album, she can get so creative with arrangements whilst having short interludes (hello higher streams!) And also like you mentioned, radio versions for playlisting too. I miss her dark mystique vocals she was experimenting with, Haunted was a masterpiece. Rap-singer Beyoncé could never give us quality like this or story telling through vocals alone. I don't think people realize how versatile her tone can be, the subtle sass, how dark it can get. She was serving SEX the entire album and I miss this. I haven't really felt that in her voice since 6 Inch. Her side projects thus far hasn't really stuck with me although I LOVE The Gift, it doesn't have the flair and flavor of her studio albums. Her vocals on over the years are impressive, but just straight forward and doesn't have the umph she was giving with Blow, Haunted, just B5 in general. I still think it's her best engineered album. Edited May 17, 2022 by Starshine
Devin Posted May 17, 2022 Posted May 17, 2022 Usually I prefer a short album but due to the wait we deserve a 15-18 track album. And to be picky I hope the interludes are seperate from the tracks.
ShouldersSideways Posted May 17, 2022 Posted May 17, 2022 55 minutes ago, Island Goddess said: What post did Tina make? Just quickly checked her IG and it looks like her normal IG posting Hannahs graduation, BBMAs, funny video memes and activism, maybe I missed a post? She posted she couldn't be at Hannah's graduation because of a personal family situation.
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