Still nothing for the IVP collection supposedly dropping on May 21st?

 

 

I'm so bored  B please come back I can't take it anymore 

21 hours ago, Cbreezy said:

I see a lot of valid points on both sides of the sales debate. 

 

The reality is that the market HAS changed. Adele and Kendrick are great examples. They are equally as big as they were with their last projects and their current projects are selling roughly half first week. It's just the reality of the streaming-led market.

 

So, we DO need to brace ourselves for a dip of some sort. 

 

A safe bet IMO would be #1 with 200-250k at a bare minimum. A mix of her name, the hype, and the fact she'll have physicals (which favors her older audience and is something all those lil side projects didn't) makes that all but certain.

 

I could see 300k - way higher than that if all went perfectly. Meaning a hit streaming single, totally playing the game with physicals (multiple covers, vinyls, cassettes, Target etc special editions), Netflix promoting the hell out of the visual album, and actual...promo. Like TV specials, guerrilla marketing, and one or two actual interviews. I've back and forthed about doing this as I seem to be one of the few who gets and almost likes how elusive she is. But we've seen the downside of that (aka people don't know you have product out). 

200-250k makes absolute sense. Physical sales are dead in the water unless they're vinyls.

 

EIL (2018): 70k

Homecoming (2019): 14k

The Gift (2019): 11k

 

Summer Walker debuted with 166,000 and that's including 200+ million streams which is one of the biggest female debuts + higher than Ariana's Positions. Although her streaming power isn't as big on Spotify, she still smashed on Apple Music and I think we'll see the same for Bey since she's an R&B girl. I think Bey really needs to have a compelling release strategy and have people buying physicals to see 300k. But we should be mindful of not even Bey's biggest hardcore stans bought her side projects judging from this thread's history. Some didn't even bother with OTR II.  

Edited May 16, 20224 yr by Starshine

5 hours ago, chaeyonce said:

Still nothing for the IVP collection supposedly dropping on May 21st?

 

 

Everything is a surprise, dont you know?

 

 

At this rate, she's gonna surprise us in 2025

 

6 hours ago, chaeyonce said:

Still nothing for the IVP collection supposedly dropping on May 21st?

 

 

What is the theme of this one supposed to be?

1 hour ago, *-ChriZ-* said:

Everything is a surprise, dont you know?

 

 

At this rate, she's gonna surprise us in 2025

 

surprise us when she drops B7 on Blue ivy's 14th birthday

 

Underrated moment. I miss 2014

 

I'm so tired of this solo album drought like I was literally a sophomore in high school when Lemonade came out and now I'm out of college

Can we get another one of these please??

 

 

I wonder if Bey maybe has to deal with motivational problems.. I cant help but think she might record music because she truly enjoys it, but preparing physically for everything involved as well as deciding to basically give ur all every single show for a good year plus all the Stress that comes with it must be quite the challenge, especially when u factually could just choose to stay at home and chill for the rest of ur life 

Edited May 16, 20224 yr by *-ChriZ-*

11 hours ago, chaeyonce said:

Still nothing for the IVP collection supposedly dropping on May 21st?

 

 

Maybe they are giving it a revamp to be released end of summer. The designs are very predictable now.

 

tho I would be here for a Juneteenth capsule collection ?

 

She predicted this was going to happen. Creating bodies of work went out the drain

9 hours ago, Starshine said:

200-250k makes absolute sense. Physical sales are dead in the water unless they're vinyls.

 

EIL (2018): 70k

Homecoming (2019): 14k

The Gift (2019): 11k

 

Summer Walker debuted with 166,000 and that's including 200+ million streams which is one of the biggest female debuts + higher than Ariana's Positions. Although her streaming power isn't as big on Spotify, she still smashed on Apple Music and I think we'll see the same for Bey since she's an R&B girl. I think Bey really needs to have a compelling release strategy and have people buying physicals to see 300k. But we should be mindful of not even Bey's biggest hardcore stans bought her side projects judging from this thread's history. Some didn't even bother with OTR II.  

HC is a Live album though. It was sold for $20 and didn't have a physical copies (+ midweek release). HC also did better than most live releases. Same goes for TG (it did 50K for a side project is pretty good tbh, 1/3 of most huge releases selling 150K which she deserves for giving only 1/3 efforts, look at the sales of Florence; Lana; Ed Sheeran; Camilla; Bad Bunny etc)

 

The only flop is EIL and even that she released it midweek (?) And no Spotify at the beginning. Just imagine if B release B7 on Spotify, release physical copies etc. I refuse to believe with all those Twitter hypes and Netflix promo she couldn't do at least 150K-200K. 

 

Btw, I was a bit skeptical with Lemonade release with 700K HBO viewers only for her to smash with 653, 000 copies. 

Edited May 17, 20224 yr by PrudenceHCharmed

Btw, people tend to forget that Black Parade debuted in the top 40 with 0 promo

55 minutes ago, PrudenceHCharmed said:

Btw, people tend to forget that Black Parade debuted in the top 40 with 0 promo

What??? I was certain that song missed the hot 100 entirely ??

2 hours ago, Hallad173 said:

What??? I was certain that song missed the hot 100 entirely ??

It peaked #37 US and #49 UK. B still has that power tho. 

6 hours ago, PrudenceHCharmed said:

HC is a Live album though. It was sold for $20 and didn't have a physical copies (+ midweek release). HC also did better than most live releases. Same goes for TG (it did 50K for a side project is pretty good tbh, 1/3 of most huge releases selling 150K which she deserves for giving only 1/3 efforts, look at the sales of Florence; Lana; Ed Sheeran; Camilla; Bad Bunny etc)

 

It would've sold 90k in a full tracking week. It has to be up there with the most successful live albums of the decade, if not century. Isn't it gold-eligible too?

13 hours ago, ShouldersSideways said:

Underrated moment. I miss 2014

 

2013/14 was easily the best she's ever looked imo, followed closely by 2016 Lemonade era.

I’m gonna be a pessimist and expect at the bare minimum 150k sales, but frankly it’s impossible to predict since we know almost nothing about the sound or direction of the album. Like we always say, she literally could dominate everything if she wanted to, but that relies on her actually following a proper rollout which we all know she’s done doing lol. 
 

I’m so interested to see what ideas she has in store, I just can’t imagine how she could possibly top Lemonade 

I'm so desperate for new music ? now I understand the pain Rihanna navy went through all these years... 

26 minutes ago, Beyoncé Knowles said:

I'm so desperate for new music ? now I understand the pain Rihanna navy went through all these years... 

At least they get to see Rihanna...

Lots of really good points about her numbers IMO. 

 

My biggest hope (and feeling) is that there has been some solid data crunching and research on her team and label's end to inform how best to roll-out and maximize. Because in some regards, what the music sounds like doesn't even matter that much. 

 

Her name, buzz, and fans liking the material can only carry her so far. Loads of great albums on major labels underperform when the roll-out is sub-par. Outside of anomalies like Drake (who sells on the merit of being Drake), most projects that sell decently these days do so mostly because of savvy marketing. From the promo spots to the formats available to the "story" around the release. Even more "artisty" releases like Harry Styles come with the full onslaught...guerilla marketing (e.g. mysterious billboards), TV commercials, one-off live specials, a tour announced simultaneously with the music, and limited key interviews that clearly tie-in with strategic partners (like Apple Music, Spotify, iHeartMedia, BBC). 

 

At this point, Team Bey ought to have mapped out how to get the most out of physical formats, pre-orders, tour-ticket bundles (there are still workarounds despite the rule-change), and all the innovative mediums available to her. 

 

As we speak, she has the following:

 

* Netflix Deal: easily the most mass-reaching vehicle for the visual album.

 

* Disney Deal: I remember reading that this is actually an all-encompassing thing and not just Disney+. Note how visible she's been on Disney-owned platforms (ABC, GMA, TLK, Disney+). It's not coincidental. They also own ESPN. Girl, sync a new song song on some major sports show. Hell, they own Fox and National Geographic too. I want to hear and see her in the most logical and random places all at once. 

 

* Live Nation Deal: As well as touring, their hands are in A LOT (and a lot more than people may think). 

 

* Prestigious Positioning at Sony: she's one of the top tier acts at the entire label group. Not just Columbia. In the age old war between labels, it makes total sense for Sony to throw their absolute everything behind B7 to make a statement. I've seen a lot of talk of it maybe not being worth their while, as they appear to only provide her distribution these days. But, why flub a "Beyonce" release when Universal or Warner would snap at the chance to snag her + Parkwood roster whenever her deal is up. 

 

* Adidas x Ivy Park: I like and understand why she keeps it separate, but there's definitely an angle there if she/they so choose it. They've yet to do above board TV marketing using her music. It'd make total sense with B7. 

 

Then there's just the arsenal of other great tools available in today's age. Not sure if Netflix deal would permit an Amazon tie-in (because of Prime), but imagine if it did. Some kind of music x merch partnership. Beyonce is "Beyonce", so you just know they'd give it maximum visibility. Amazon did a solid job pushing that Adele song (Hold On?) during their holiday commercial. So, it's clear they already play ball with Columbia. 

 

I say all of this to say, there is literally zero excuse to not come with a coordinated campaign that covers a lot of ground. Note how little of the above actually requires a lot of...her. It would be highly disappointing if she didn't use all of the above to her benefit and just dropped normally. There is nothing noble about overly leaning on the notion of "the music is all that matters". Because not only is that not true, it severely limits the reach and resonance of said music now moreso than ever. 

2 minutes ago, *-ChriZ-* said:

At least they get to see Rihanna...

14 minutes ago, Cbreezy said:

Lots of really good points about her numbers IMO. 

 

My biggest hope (and feeling) is that there has been some solid data crunching and research on her team and label's end to inform how best to roll-out and maximize. Because in some regards, what the music sounds like doesn't even matter that much. 

 

Her name, buzz, and fans liking the material can only carry her so far. Loads of great albums on major labels underperform when the roll-out is sub-par. Outside of anomalies like Drake (who sells on the merit of being Drake), most projects that sell decently these days do so mostly because of savvy marketing. From the promo spots to the formats available to the "story" around the release. Even more "artisty" releases like Harry Styles come with the full onslaught...guerilla marketing (e.g. mysterious billboards), TV commercials, one-off live specials, a tour announced simultaneously with the music, and limited key interviews that clearly tie-in with strategic partners (like Apple Music, Spotify, iHeartMedia, BBC). 

 

At this point, Team Bey ought to have mapped out how to get the most out of physical formats, pre-orders, tour-ticket bundles (there are still workarounds despite the rule-change), and all the innovative mediums available to her. 

 

As we speak, she has the following:

 

* Netflix Deal: easily the most mass-reaching vehicle for the visual album.

 

* Disney Deal: I remember reading that this is actually an all-encompassing thing and not just Disney+. Note how visible she's been on Disney-owned platforms (ABC, GMA, TLK, Disney+). It's not coincidental. They also own ESPN. Girl, sync a new song song on some major sports show. Hell, they own Fox and National Geographic too. I want to hear and see her in the most logical and random places all at once. 

 

* Live Nation Deal: As well as touring, their hands are in A LOT (and a lot more than people may think). 

 

* Prestigious Positioning at Sony: she's one of the top tier acts at the entire label group. Not just Columbia. In the age old war between labels, it makes total sense for Sony to throw their absolute everything behind B7 to make a statement. I've seen a lot of talk of it maybe not being worth their while, as they appear to only provide her distribution these days. But, why flub a "Beyonce" release when Universal or Warner would snap at the chance to snag her + Parkwood roster whenever her deal is up. 

 

* Adidas x Ivy Park: I like and understand why she keeps it separate, but there's definitely an angle there if she/they so choose it. They've yet to do above board TV marketing using her music. It'd make total sense with B7. 

 

Then there's just the arsenal of other great tools available in today's age. Not sure if Netflix deal would permit an Amazon tie-in (because of Prime), but imagine if it did. Some kind of music x merch partnership. Beyonce is "Beyonce", so you just know they'd give it maximum visibility. Amazon did a solid job pushing that Adele song (Hold On?) during their holiday commercial. So, it's clear they already play ball with Columbia. 

 

I say all of this to say, there is literally zero excuse to not come with a coordinated campaign that covers a lot of ground. Note how little of the above actually requires a lot of...her. It would be highly disappointing if she didn't use all of the above to her benefit and just dropped normally. There is nothing noble about overly leaning on the notion of "the music is all that matters". Because not only is that not true, it severely limits the reach and resonance of said music now moreso than ever. 

I... 

 

Talk about setting yourself up. 

 

Beyonce, please release sth

18 minutes ago, *-ChriZ-* said:

I... 

 

Talk about setting yourself up. 

 

Beyonce, please release sth

You mean in terms of all those promotional components coming together?

TBH it matches exactly what she's done in the past for her studio albums.

Lem utilised IVY launch/Superbowl/Tour/HBO

The only uncertainty is whether the label will do its part on streaming/radio because it feels like that hasn't really happened since I AM Sasha, arguably 4