fan base Beyoncé

[swissman]

hating Yvette is so weird to me. what's it going to achieve?

 

you can have the best publicist in the world but if your client doesn't want you to do all this extra stuff, you're not going to get to do it.

 

I don't think we can at once praise Beyoncé's involvement in her career/art/business yet pretend Yvette holds the keys to Beyoncé's lack of promo and publicity and all that. She has a client, after all, and her client is one with an entire "self-made" machine behind her that follows HER decisions.

[Shone Ai]

1 hour ago, ariesgroove said:

 

Quote

#69

NOICE

[swissman]

wait I wonder where REN would be on the 200 if MY HOUSE had been added at the end like a bonus track/re-release?

 

anyway, if there's a live album it'll prob be there...

[BnPac]

11 minutes ago, swissman said:

hating Yvette is so weird to me. what's it going to achieve?

 

you can have the best publicist in the world but if your client doesn't want you to do all this extra stuff, you're not going to get to do it.

 

I don't think we can at once praise Beyoncé's involvement in her career/art/business yet pretend Yvette holds the keys to Beyoncé's lack of promo and publicity and all that. She has a client, after all, and her client is one with an entire "self-made" machine behind her that follows HER decisions.

Personally I don't hate her, I don't know her but I personally think she's not very professional or good at her job. The mail sent to Buzzfeed started it all to me and I've had other examples through the years. The way she handles her social media is also not professional, the weird things she choses to refute (NOKU or whatever) is also all over the place. But this has nothing to do with promotion. Also PR is not and should not be the star's job. But it's true that some fans do think she also handles promotional schedule which would be very weird. 

[BnPac]

26 minutes ago, ScorpiosGroove said:

just went to the dentist and they were playing Sorry in there 

A way to hint at the pain coming or to prolong it after? Which one was it? 

[Devin]

2 hours ago, AxelFox said:

No cause really these people are like roaches, crawling in every corner

 

everytime I log into this forum I have at least 5 notifications, each of them is a dislike from the same derranged individuals to yet another of my posts  

!!!

 

its them lurking then running to HQ and other threads gaslighting like we the obsessed ones.  

[Cbreezy]

Bey is boxed in by two things on the video front; both of which will make her doing the "normal video" rollout difficult/impossible moving forward.
 

1) YouTube views are not what they were. TikTok has expedited the evaporation of attention spans to the point that 3-minute videos are now almost perceived as "too long". Bey dropping videos that don't do numbers in a public-facing way (which is the key thing here) doesn't help or elevate her brand or her "Queen" positioning.

Everyone's views are down across the board, but she's been wise to not put herself in a position where the frontward-facing numbers paint the picture of her visuals paling in comparison to some of these Pop girlies whose views will be higher because of their younger, middle America pull (e.g. Taylor, Ariana, etc). 

 

Imagine an iconic, on-time video for Cuff It trailing off at 7-10 million views (and not moving the chart needle) and being dwarfed by the views of inferior Pop girlies or K-Pop bands with intense bases and VPNs. WE would get the broader context, but you just know the media's bloodlust to take Bey down a peg (in the absence of any real "scandal") would paint the picture of being "defeated" by _____insert random Becky_____. In short, it's not good PR.

 

On the topic of PR, y'all can drag Bey's team all day long, but scoring #1s and top 10s on the Hot 100 sans videos is a flex. An inadvertent flex and a flex that comes with its own issues, but a flex nonetheless.

2) Bey is about her bag. She makes WAY more premium-izing her visual output on streaming services and in theaters than she'd ever make dropping videos on YouTube again. For as much as she does "other things", videos and performing are still her main content output. It's "the" thing the likes of Netflix, Disney+, AMC, and co will pay her big bucks for. Why drop videos on YouTube for free when - outside of touring - music video-related output is her main source of revenue? There's a clear business case for her normalizing the Lemonade/BIK model. Aka the main body visual lives on a streamer and 1-2 videos are dropped on YouTube to promote the "main attraction".

THAT SAID...

 

Much as I understand the business case for Bey moving as she is (because there really is logic to it), it’s not without its flaws. YouTube still has huge global reach. The streaming market is becoming more and more segmented and cable-like as all the services snatch subscribers from each other. None of them can rival the reach of YT.

[Machete]

 

2 minutes ago, Cbreezy said:

Bey dropping videos that don't do numbers in a public-facing way (which is the key thing here) doesn't help or elevate her brand or her "Queen" positioning.

Everyone's views are down across the board, but she's been wise to not put herself in a position where the frontward-facing numbers paint the picture of her visuals paling in comparison to some of these Pop girlies whose views will be higher because of their younger, middle America pull (e.g. Taylor, Ariana, etc). 

 

Imagine an iconic, on-time video for Cuff It trailing off at 7-10 million views (and not moving the chart needle) and being dwarfed by the views of inferior Pop girlies or K-Pop bands with intense bases and VPNs. WE would get the broader context, but you just know the media's bloodlust to take Bey down a peg (in the absence of any real "scandal") would paint the picture of being "defeated" by _____insert random Becky_____. In short, it's not good PR.

I don't agree with this point because Spotify is the same. If someone is going to drag her YT numbers for being lower than her peers they would drag her Spotify too. In fact, I have seen far more viral tweets/tiktoks and articles about Bey or other artists being beaten by x other artist in Spotify Monthly Listeners than I see anyone compare YT views these days.

 

Your second point about a long-form video being sold to a streamer earning her more money is true though.

[Devin]

1 hour ago, ScorpiosGroove said:

just went to the dentist and they were playing Sorry in there 

something about an office who specialize in removing teeth with a song like Sorry playing doesn’t sit well with me. 

 

any promo is good promo tho. 

[BnPac]

YouTube videos don’t make big numbers anymore but they work. Just look at Brenda, the year she released the video (which did abysmal numbers btw), she went #1.

[ShouldersSideways]

I do laugh that Yvette was Prince's publicist, too. That salary was basically passive income.

 

[AxelFox]

 

Omg I missed this video so much

 

The best visual to come out of the Renaissance era 

[yonsé]

i think the disconnect is that beyoncé (and yvette) come from a pre-digital AND pre-streaming industry and that is how they sometimes still work. things like social media and tiktok and viral songs turning into hits is basically foreign to them.

 

and there were great points made above about keeping your team close to the chest and not letting outsiders in, but i think what we're seeing is some trouble adapting to the way music works now and that's why singles and whatnot are not as successful as they *could* be. and with beyoncé being successful for over 20 years, i would say they're doing a mostly decent job and that is what they measure success by, not against contemporaries of today.

 

still don't understand the visual roll out. no one would be asking for them if she never dropped that teaser and cliquebait video but....i digress.

[tachiwaka]

25 minutes ago, AxelFox said:

 

Omg I missed this video so much

 

The best visual to come out of the Renaissance era 

I LOOOOVE this video   Like no shade, but as someone born at the end of 1989, THIS is what I think of when I think of my birth year, not #that album  I‘ve shown my mom this clip so many times because I just know she went to parties like this.

[swissman]

35 minutes ago, yonsé said:

i think the disconnect is that beyoncé (and yvette) come from a pre-digital AND pre-streaming industry and that is how they sometimes still work. things like social media and tiktok and viral songs turning into hits is basically foreign to them.

 

and there were great points made above about keeping your team close to the chest and not letting outsiders in, but i think what we're seeing is some trouble adapting to the way music works now and that's why singles and whatnot are not as successful as they *could* be. and with beyoncé being successful for over 20 years, i would say they're doing a mostly decent job and that is what they measure success by, not against contemporaries of today.

 

still don't understand the visual roll out. no one would be asking for them if she never dropped that teaser and cliquebait video but....i digress.

I think the missing factor here is Beyoncé has not given much indication that she's coming for commercial (chart) success, so whatever she does or doesn't do for her singles seems less because her (or Yvette) don't know what to do, and more that she doesn't want to do it.

There are instances where she plays the game, but largely she has evaded or sabotaged her own singles' success. She's well seasoned when it comes to rollouts and promotion, after all, and even if the bulk of that is the pre-digital, things like "releasing at the start of a tracking week" are as applicable today as it was in 1997, yet 0/3 of her last lead singles had seven-days of tracking for their debut.

 

Ascribing a failure on her (or Yvette's) part relating to misunderstanding the era suggests she thinks she understands this era but doesn't, and not what seems far more likely: she just does not care to play by the rules of any generation.

[ScorpiosGroove]

1 hour ago, Devin said:

something about an office who specialize in removing teeth with a song like Sorry playing doesn’t sit well with me. 

 

any promo is good promo tho. 

my first thought was "a stream is a stream" while having my head stuck in the xray scanner

 

 

 

1 hour ago, BnPac said:

A way to hint at the pain coming or to prolong it after? Which one was it? 

they’ll have to remove my wisdom teeth so a little of both, a bad omen 

 

[AxelFox]

9 minutes ago, tachiwaka said:

I LOOOOVE this video   Like no shade, but as someone born at the end of 1989, THIS is what I think of when I think of my birth year, not #that album  I‘ve shown my mom this clip so many times because I just know she went to parties like this.

I know right?! My goal in life is to have as good of a time at a party the way the people in this video do 

 

And it's just so hilariously satisfying how well the track works with it. I think I'd have a blackout moment if I ever heard the real sound because my brain would not be able to make the connection ddd

[satellites.™]

Premiere the videos on Spotify and or TikTok and gag the world again.

[yonsé]

29 minutes ago, swissman said:

 

I think the missing factor here is Beyoncé has not given much indication that she's coming for commercial (chart) success, so whatever she does or doesn't do for her singles seems less because her (or Yvette) don't know what to do, and more that she doesn't want to do it.

There are instances where she plays the game, but largely she has evaded or sabotaged her own singles' success. She's well seasoned when it comes to rollouts and promotion, after all, and even if the bulk of that is the pre-digital, things like "releasing at the start of a tracking week" are as applicable today as it was in 1997, yet 0/3 of her last lead singles had seven-days of tracking for their debut.

 

Ascribing a failure on her (or Yvette's) part relating to misunderstanding the era suggests she thinks she understands this era but doesn't, and not what seems far more likely: she just does not care to play by the rules of any generation.

sure i can partially agree with this, but there have been instances where beyonce & co *knew* they had to adapt with the times. if she didn't care to play by any rules we wouldn't have gotten a tiktok page or a parkwood account. it seems like she's slowly figuring out the gauge at which she wants to participate. artists like taylor and adele have long had official fan pages. it seems like she acquired beyonce legion too even though she rarely utilizes it. we see little glimpses of her adapting to now but then not taking it all the way. 

[QueenB]

Since we are at the 10 year anniversary, what was everyone doing when self titled was dropped?

 

My concert was the 13th, and I was closing when I worked at Target when my phone blew up with "SHE DROPPED THE ALBUM WITH VIDEOS FOR ALL OF THEM" I thought it was a joke but I checked twitter to see everyone freaking out. I left work an hour earlier than I was supposed to, then watched all the videos as my first listen.. and wow what a moment. Partition was so shocking and probably my favorite video of hers. I tried to learn all the lyrics to all the songs for the next day, which was good cause she sang XO for the first time and I got plenty of eye contact since I was one of the only people who knew the lyrics (the next day waiting outside in FREEZING temps with the beyhive and we were all discussing the album drop was truly a moment I'll never forget)

 

[Lose My Breath]

36 minutes ago, satellites.™ said:

Premiere the videos on Spotify and or TikTok and gag the world again.

Spotify actually is an amazing idea 

[tachiwaka]

 

[ScorpiosGroove]

i give it half an hour until y'all start doing selftitled rankings (again) 

[tachiwaka]

24 minutes ago, QueenB said:

Since we are at the 10 year anniversary, what was everyone doing when self titled was dropped?

 

My concert was the 13th, and I was closing when I worked at Target when my phone blew up with "SHE DROPPED THE ALBUM WITH VIDEOS FOR ALL OF THEM" I thought it was a joke but I checked twitter to see everyone freaking out. I left work an hour earlier than I was supposed to, then watched all the videos as my first listen.. and wow what a moment. Partition was so shocking and probably my favorite video of hers. I tried to learn all the lyrics to all the songs for the next day, which was good cause she sang XO for the first time and I got plenty of eye contact since I was one of the only people who knew the lyrics (the next day waiting outside in FREEZING temps with the beyhive and we were all discussing the album drop was truly a moment I'll never forget)

 

I was on staycation that week and I slept through it completely and didn’t know about it until around 7am the next morning. I was so mad. Spent the entire day watching the videos over and over again.

[QueenB]

54 minutes ago, satellites.™ said:

Premiere the videos on Spotify and or TikTok and gag the world again.

There is so much potential with that visual where she's in the red puffy jacket. The idea of KNTY news is fun, but she really needed to be the one doing it, and made it an ad on tiktok. "We interrupt your scheduled scrolling with this breaking news" As she announces her album release date, then a segment of her as the weather person showing where she will be touring. Another segment on the missing visuals (but she would actually release them). It would've been CAMP and FUN