Jude Posted January 9, 2021 Share Posted January 9, 2021 Link to comment Share on other sites More sharing options...
Tinashegrande6 Posted January 9, 2021 Share Posted January 9, 2021 Pandemic tings Link to comment Share on other sites More sharing options...
Reverse Warholian Posted January 9, 2021 Share Posted January 9, 2021 They need to lower their certification thresholds by a bit. Link to comment Share on other sites More sharing options...
WildAmerican Posted January 9, 2021 Share Posted January 9, 2021 UK has weird certifications Link to comment Share on other sites More sharing options...
Isaiah Posted January 9, 2021 Share Posted January 9, 2021 Aren’t their certifications a little harder to achieve than RIAAs ? Link to comment Share on other sites More sharing options...
mintpasty Posted January 9, 2021 Share Posted January 9, 2021 (edited) I mean platinum in the UK is much harder to achieve than with RIAA. I think it both has to do with the threshold being to high and the UK having weird conversions for streams to album sales, which is why albums that are largely streaming dependent look like they are performing not that well (Positions is an example) despite the singles smashing. Edited January 9, 2021 by mintpasty Link to comment Share on other sites More sharing options...
Rev8 Posted January 9, 2021 Share Posted January 9, 2021 Fine and Future be coming Link to comment Share on other sites More sharing options...
Sad Serenade Posted January 9, 2021 Share Posted January 9, 2021 Not really surprised. Sales and streams are low because of the pandemic. Link to comment Share on other sites More sharing options...
Yog Posted January 9, 2021 Share Posted January 9, 2021 (edited) So I guess gold should be considered decent in today’s standard, thanks to miss rona Edited January 9, 2021 by Yog Link to comment Share on other sites More sharing options...
ChrisTheLoner Posted January 9, 2021 Share Posted January 9, 2021 Future Nostalgia is getting pretty close at 265k as of January 4th. It'll probably get to platinum before it's 1 year anniversary. Sales really have been the pits this year though especially in the UK Link to comment Share on other sites More sharing options...
Eleni Posted January 9, 2021 Share Posted January 9, 2021 31 minutes ago, Rev8 said: Fine and Future be coming Fine Line is platinum for a long time. it has sold 363k to the end of 2020. It was released on December 13, 2019 tho. Link to comment Share on other sites More sharing options...
Rev8 Posted January 9, 2021 Share Posted January 9, 2021 1 minute ago, Eleni said: Fine Line is platinum for a long time. it has sold 363k to the end of 2020. It was released on December 13, 2019 tho. oooh..right Link to comment Share on other sites More sharing options...
tbhmatt Posted January 9, 2021 Share Posted January 9, 2021 Idk how it works in the USA, but in the U.K. the two most streamed album tracks have their streams ‘neutralised’, i.e. the numbers are averaged out to the average streams of the next ten most listened to songs on the album. Once those two tracks have been neutralised, their streams are combined with every other track and from that total a ratio of 1,000 streams = 1 sale is applied. So basically, with our current rules, having a big single doesn’t boost your album sales much (through streaming) if nobody is really checking for the rest of the album. Also our streams to sales ratio, certification thresholds and the pandemic have probably all played a part. I’m pretty sure music consumption dropped heavily during the first lockdown, and of course physical sales would have taken a significant hit with people not leaving their houses. Link to comment Share on other sites More sharing options...
Kyoto Posted January 9, 2021 Share Posted January 9, 2021 1 hour ago, Isaiah said: Aren’t their certifications a little harder to achieve than RIAAs ? Yes. Billie was top 10 for 50 weeks and is still #20 this week and the album is only 2x platinum. In the US she was top 10 for 47 weeks and the album is eligible for 4x platinum. Link to comment Share on other sites More sharing options...
Robert Posted January 10, 2021 Share Posted January 10, 2021 2 hours ago, Isaiah said: Aren’t their certifications a little harder to achieve than RIAAs ? In the past they weren't as album sales were really strong but now they haven't taken streaming into account enough. Dua will probably hit platinum soon. Link to comment Share on other sites More sharing options...
GreatestLoveofAll Posted January 11, 2021 Share Posted January 11, 2021 On 1/9/2021 at 6:32 PM, tbhmatt said: So basically, with our current rules, having a big single doesn’t boost your album sales much (through streaming) if nobody is really checking for the rest of the album. I kinda agree with this approach. Link to comment Share on other sites More sharing options...
OrgVisual Posted January 11, 2021 Share Posted January 11, 2021 Their threshold does not make sense UK population: 66M Platinum: 300k (0.45%) US population: 330M Platinum: 1M (0.30%) Not to mention that they don't count singles' streams towards album sales. 200k sounds more plausible Link to comment Share on other sites More sharing options...
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