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Taylor Swift - "willow"


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Radio Update January 11

 

Very strong gain at Pop Radio, 1M+ update on Overall (7th biggest gainer)

 

OVERALL:

36 +2 Taylor Swift - willow 2736 38.97 +1.44

 

POP:
23 19 TAYLOR SWIFT willow 5213 4403 810 22.628

+186 Spins
+46 Bullet
+0.901 Audience

HOT AC:
15 15 TAYLOR SWIFT willow 2329 2036 293 11.509

+72 Spins
+16 Bullet
+0.492 Audience

AC:
22 19 TAYLOR SWIFT willow 129 109 20 2.645

+9 Spins
+4 Bullet
+0.037 Audience

 

 

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Streaming + Sales Update January 11

 

#54 on iTunes with 15+ new releases collapsing above it.

 

Rises #33 to #28 on US Spotify as Morgan Wallen songs drop below it. 7 Morgan Wallen songs remain above it. 

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2 hours ago, Juanny said:

Streaming + Sales Update January 11

 

#54 on iTunes with 15+ new releases collapsing above it.

 

Rises #33 to #28 on US Spotify as Morgan Wallen songs drop below it. 7 Morgan Wallen songs remain above it. 

Pull through sleeper hit :jonny5:

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44 minutes ago, Ampersand13 said:

Pull through sleeper hit :jonny5:

I'm quite optimistic about this song! Between the streaming and radio's current reception, we have no choice but to expect a cute return to H100's top 20 in the soon!

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3 minutes ago, Juanny said:

I'm quite optimistic about this song! Between the streaming and radio's current reception, we have no choice but to expect a cute return to H100's top 20 in the soon!

I-

 

I'm shook. I was so sure she was pretty much done as a singles artist (and obviously it's too early to tell what will definitely happen) but Willow seems to be the perfect track to bridge her radio and mass appeal with this newer more alternative material. I'm just happy it seems to be getting embraced :jonny5:

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3 minutes ago, Ampersand13 said:

I-

 

I'm shook. I was so sure she was pretty much done as a singles artist (and obviously it's too early to tell what will definitely happen) but Willow seems to be the perfect track to bridge her radio and mass appeal with this newer more alternative material. I'm just happy it seems to be getting embraced :jonny5:

agreed. It kind of taps into that sort of dark sound that billie popularized, it's not grating, it has a nice pace. cardigan was a little too depressing and Lana Del Ray. 

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POP:
22 19 TAYLOR SWIFT willow 5298 4470 828 22.950

+85 Spins
+18 Bullet
+0.322 Audience

HOT AC:
15 15 TAYLOR SWIFT willow 2410 2043 367 11.952

+81 Spins
+74 Bullet
+0.443 Audience

AC:
22 18 TAYLOR SWIFT willow 138 111 27 2.699

+9 Spins
+7 Bullet
+0.054 Audience

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POP:
22 19 TAYLOR SWIFT willow 5392 4508 884 23.158

+94 Spins
+56 Bullet
+0.208 Audience

HOT AC:
15 14 TAYLOR SWIFT willow 2465 2057 408 12.199

+55 Spins
+41 Bullet
+0.247 Audience

AC:
22 16 TAYLOR SWIFT willow 147 109 38 2.800

+9 Spins
+11 Bullet
+0.101 Audience

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Looks like it'll go back top twenty in the Hot 100 as it is very stable on all metrics.

 

It's a hit, and a hit with longevity. :clap3: 

 

Now I do hope that it goes top ten on radio, if Afterglow does really well then this song can follow suit.

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POP:
22 19 TAYLOR SWIFT willow 5484 4592 892 23.564

+92 Spins
+8 Bullet
+0.406 Audience

HOT AC:
15 14 TAYLOR SWIFT willow 2535 2087 448 12.689

+70 Spins
+40 Bullet
+0.490 Audience

AC:
22 16 TAYLOR SWIFT willow 159 110 49 2.856

+12 Spins
+11 Bullet
+0.056 Audience

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POP:
22 19 TAYLOR SWIFT willow 5453 4774 679 23.479

-31 Spins
-213 Bullet
-0.085 Audience

HOT AC:
15 14 TAYLOR SWIFT willow 2564 2176 388 12.853

+29 Spins
-60 Bullet
+0.164 Audience

AC:
22 16 TAYLOR SWIFT willow 167 111 56 2.894

+8 Spins
+7 Bullet
+0.038 Audience

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