Why Steps/S Club 7 failed to conquer America?

[Link16]

Since the Spice Girls conquer America so many 90s British pop acts have benefited and score top ten hits and Platinum Albums in the US

 

 

All Saints 

Never Ever - #4 (470,000 singles copies)

Platinum Album - (1.2 M copies)

 

 

Five

When the Lights Go Out - #10 (800,000 singles copies)

Platinum Album

 

 

B*Witched

C'est la Vie - #9 (700,000 singles copies)

Platinum Album

 

Steps and S club 7 both released singles in the US, only S club 7 achieved a top ten hit with Never Had a Dream Come True but the two first albums only sold 386,000 and 314,000 copies. Steps failed to chart with One for Sorrow Remix, the Tragedy single sold 98,000 copies and the album 200,000 copies.

 

Why Steps/S Club 7 failed to conquer America?

 

 

Edited 1 hour ago by Link16

[OrbitNumber1]

Co-ed groups were always harder to market than girl groups and boy bands. I don't think the U.S ever had demand for that.

[glitch]

I was gonna say they sounded too British but then I saw B*Witched in the OP  I had no idea that was a US hit, how random

 

I know they're Irish but that song just screams local UK hit to me

Edited 1 hour ago by glitch

[Shelter]

It still bothers me Pure Shores wasn't huge there, not sure if it was even released. It's one of the best girl group songs ever.

[Link16]

4 minutes ago, Shelter said:

It still bothers me Pure Shores wasn't huge there, not sure if it was even released. It's one of the best girl group songs ever.

it's so strange because her first album score two top 40 hit in America 

still one of the best BOP from every british girl group ever 

 

 

[Link16]

15 minutes ago, glitch said:

I was gonna say they sounded too British but then I saw B*Witched in the OP  I had no idea that was a US hit, how random

 

I know they're Irish but that song just screams local UK hit to me

They also released a US second single 

 

 

[livelikemusic]

S Club had their niche in the States. It was more so their TV series. But having gone to their concert earlier this year, I can tell you, the conquered it. Maybe not in a chart success way, but in their own special way.

[Keeandga]

S Club have a top ten and a gold album, that's pretty decent. 

[Attitude]

Steps were never gonna happen their music is too gay. 

[Malkuth]

I think S Club 7 did pretty well. Back then 1 hit song would make you famous.

 

As for mixed groups, ones like Paramore, Black Eyed Peas, Young Money, etc. managed to do well in the 00s.

[OrbitNumber1]

7 minutes ago, Malkuth said:

I think S Club 7 did pretty well. Back then 1 hit song would make you famous.

 

As for mixed groups, ones like Paramore, Black Eyed Peas, Young Money, etc. managed to do well in the 00s.

They were definitely not going for the same demographic as Spice Girls and Backstreet Boys.

[prézli]

30 minutes ago, Attitude said:

Steps were never gonna happen their music is too gay. 

And sounds dated.

[Shelter]

I think it's so hard for UK acts because back then you had to promote hard and put a lot of time into getting your music out there and I don't think a lot had the budget or time to do that. It was a lost cause too if radio wouldn't play you, then you were ******. Radio was so snobby to UK acts. Groups then just focused on where they were popular. 
 

I remember Westlife saying radio loved their music when it was played to them, but when they were told it was Westlife, they said no we can't play that. I wouldn't be surprised if other groups labels made sure some acts weren't played. 
 

Robbie gave up too because they didn't get him when he was trying to promote. 

[Tylerbv]

Did S Club not do alright? I remember the "ain't no party like an a club party" song vividly from like 2000