celeb news Justin Baldoni hires Johnny Depp's Crisis PR team amid Blake Lively rift

[Inverted]

'It Ends With Us': Justin Baldoni Hires Crisis PR Vet Melissa Nathan As Rumor Mill Swirls About Filmmaker/Star's Rift With Blake Lively

 

It Ends With Us filmmaker and star Justin Baldoni has hired crisis PR vet Melissa Nathan of The Agency Group as rumors ramp up about the locking of horns between the pic's star and producer Blake Lively and him. Nathan opened the doors to The Agency Group this summer after a decade with Gotham based crisis PR guru Matthew Hiltzik; the two of them working with Johnny Depp during the Amber Heard trial.

 

Baldoni's Wayfarer Studios co-financed the $25M production with Sony based on the bestselling Colleen Hoover novel. The pic overindexed at the box office from a $15M projection on tracking three weeks ago to an astounding $50M opening last weekend.

 

However, in the walk-up to the pic's opening, rumors began to swirl, particularly among fans on TikTok, that there was a big fight between Baldoni and Lively. Fans pointed to myriad examples, read the duo didn't take photos together at the Aug. 6 NYC premiere; Baldoni arrived very early and Lively later. Some observed that Lively doesn't follow Baldoni on social.

 

In the film, Baldoni plays the abusive lover to Lively's character. Sometimes actors achieve their best chemistry on-screen by ingesting the agita off screen or by going all method. Sources close to the film tell us that the duo did not get along, much in the way people who work together in a daily job, also don't get along. There's been chatter over Lively rolling up her sleeves, taking charge in the editing room. She was certainly a force to be reckoned with in regards to the pic's dynamite social media marketing, not only directing the creative, but appearing in most of it as well. Reynolds apparently did punch-up on a balcony scene in the movie (though some counter those lines are also in 2016 Hoover novel). "I wish she worked for us full-time," said one Sony insider about Lively's fingerprints on the film.

[KatyPrismSpirit]

Why do people suddenly want to cancel this lady? Did I miss something cause everybody loved her 2 business days ago…

[shyboi]

free blake 

[Vermillion]

 

[Buffy]

I really don't understand this whole thing. Is it because of the different ways they've spoken in their interviews about the movie? What's the problem?

[Inverted]

1 minute ago, KatyPrismSpirit said:

Why do people suddenly want to cancel this lady? Did I miss something cause everybody loved her 2 business days ago…

It's called a media takedown. Whether she deserves it or not is the observer's opinion.

[on the line]

Blake Lively was once filming Gossip Girl where I worked many, many years ago. I was rounding a corner and ran into her while she was rounding the same corner eating a cupcake. The cupcake got smashed into her dress, and she got so pissed. I laughed and said, "Oops! Gotta get back to work!"

 

That said, it's gross how the internet latches onto someone so benign and tries to ruin their lives.  

[Reginald]

Everyone forgot about James Charles showing hole, this is Blake Lively's world 

 

[mathekr]

Yikes, now the sudden turn on Blake over the last few days make sense.

[Bends]

1 minute ago, Reginald said:

Everyone forgot about James Charles showing hole, this is Blake Lively's world 

 

It's a woman's world. 

[Johnny Jacobs]

I dont understand what's happening chile

[IBeMe]

1 minute ago, Reginald said:

Everyone forgot about James Charles showing hole, this is Blake Lively's world 

 

It's because he also showed other parts that the "straights" did not want to see tbh. The other twink who got exposed a couple weeks ago was more their type. I think his name is Sketch? (total fem with no D shown just hole and dressed in fem clothing so the straights were going crazy for it) 

 

OT: Blake Lively take down. Baldoni PR nightmare for nothing

[Vermillion]

Credit to @Cheers for this point from the last thread but you hire good legal reps regardless of past work.

 

They also represented the innocent woman who recorded the video of George Floyd's murder.

 

After seeing the crew support for Baldoni, I'm team neither here.

 

All of them seem like horrible people. It's just a measure of how much.

[MattieB]

I knew these people on ATRL would side with the nasty racist white lady over the POC man who literally did nothing wrong. This is obviously a smear attack on his public image; fortunately, most of us have figured it out. That woman is the personification of a grade-A nasty *****, the press tour and her 8-year-old interview with resident ***** Parker Bosey solidify that

[Mr. Blue_Shirt]

Hired Johnny Depp's pr team after directing a movie about domestic violence

 

The irony in this..... you just have to laugh at this point

[Selegend]

i've read all the controversy about this movie yesterday and Blake truly seems to be in the wrong side of the story. 

 

But i'm always hesitant to join a hate train against a woman in a favor of a man, and he hiring THIS team makes me even more hesitant. 

So, let's wait until we know more about it. 

 

[MattieB]

3 minutes ago, Vermillion said:

Credit to @Cheers for this point from the last thread but you hire good legal reps regardless of past work.

 

They also represented the innocent woman who recorded the video of George Floyd's murder.

 

After seeing the crew support for Baldoni, I'm team neither here.

 

All of them seem like horrible people. It's just a measure of how much.

Stop making up bullshit scenarios, Justin is no longer a participant of the movie after this one, Blake is slated to direct the second one, who do you think the cast/crew will kiss up to?

[MattieB]

1 minute ago, Mr. Blue_Shirt said:

Hired Johnny Depp's pr team after directing a movie about domestic violence

 

The irony in this..... you just have to laugh at this point

And yet did you see Blake's complete buffoon responses to the theme of the movie during the press tour? ESPECIALLY juxtaposed with his? Yall are always confident to be on the wrong side of history

[MattieB]

2 minutes ago, Selegend said:

i've read all the controversy about this movie yesterday and Blake truly seems to be in the wrong side of the story. 

 

But i'm always hesitant to join a hate train against a woman in a favor of a man, and he hiring THIS team makes me even more hesitant. 

So, let's wait until we know more about it. 

 

White feminism in a nutshell

[freshoutthebuffet]

3 minutes ago, MattieB said:

I knew these people on ATRL would side with the nasty racist white lady over the POC man who literally did nothing wrong. This is obviously a smear attack on his public image; fortunately, most of us have figured it out. That woman is the personification of a grade-A nasty *****, the press tour and her 8-year-old interview with resident ***** Parker Bosey solidify that

Justin Ravioli is Jewish and Italian 

[Selegend]

Just now, MattieB said:

White feminism in a nutshell

nah. it's not like i'm on her side, so it's not. 

people have the right to be hesitant 

 

Spoiler

who is in your avi? 

 

[Draper.]

Even if you take him out of the story her attitude and responses in interviews regarding the content of the movie is questionable to say the least. It's not even a his side vs her side situation.

[Taylor fanboy]

I will never side with anyone who hires the team who used psychological warfare on Amber Heard. 

[Paultea]

6 minutes ago, Inverted said:

It's called a media takedown. Whether she deserves it or not is the observer's opinion.

The industry is allegedly fully backing Lively in this so the takedown is not coming from them. It appeared that mostly fans started to create tiktoks and got this ball rolling. But now that I hear this, I can see it being heavily influenced by PR firms. There have been so many instances of these "grassroots" type of PR hits in the last decade that make it seem that its being organically carried by caring fans across social media when it's not. To them it's all about gaining the upper hand first. The actual truth is inconsequential. 

[MattieB]

4 minutes ago, freshoutthebuffet said:

Justin Ravioli is Jewish and Italian 

Justin BALDONI's grandfather is an indian, be serious. He most definitely isn't caucasian, or at the very least fully white

https://app.inside-info.com/coffee/justin-baldoni-indian.html