Hector Posted June 20, 2017 Share Posted June 20, 2017 (edited) Quote If you’re not watching the pricing on the iTunes singles chart—specifically, which songs are priced at 69 cents and which are $1.29—you’re missing a glimpse at major-label strategy regarding the breaking of new releases. The low pricing can create a loud noise—within the label and throughout the biz—as a song flies up the iTunes chart, as well as providing access to the coveted real estate on the iTunes store’s front page. Everybody in the business believes massive hit radio singles drive streaming. Top execs say manipulating the price of a track and driving it up the iTunes chart can help pump up that airplay. A higher iTunes position can feed the perception that a new release is breaking. Radio looks at the iTunes chart for positive reinforcement regarding the actives prior to the callout research, which can take at least four weeks. For the players who use it, the 69-cent tactic has several uses. It can be used to create a secondary burst after a track’s strong initial flurry and decline, as it gains fans over time. It can be used to achieve chart manipulations at the top, as songs battle for #1 on the Hot 100 and other charts. It can be maintained over the long term for breaking new acts, where the lower price pushes consumers to take a chance. With songs that are strong in the streaming world but not selling initially, strategic pricing that drives a track up at iTunes demonstrates its broader strength to radio. Also: http://hitsdailydouble.com/news&id=307097 Edited June 20, 2017 by Hector Link to comment Share on other sites More sharing options...
monsterLd Posted June 20, 2017 Share Posted June 20, 2017 I never understand people on ATRL that refuse the discount. The general public loves a good discount. Link to comment Share on other sites More sharing options...
Gaia Posted June 20, 2017 Share Posted June 20, 2017 Hailee slaying Link to comment Share on other sites More sharing options...
infrared Posted June 20, 2017 Share Posted June 20, 2017 They didn't really tell us anything we couldn't figure out Link to comment Share on other sites More sharing options...
Crazy Lights Posted June 20, 2017 Share Posted June 20, 2017 (edited) If you even slightly follow charts, you could have figured out how beneficial the discounts actually are. Edited June 20, 2017 by Crazy Lights Link to comment Share on other sites More sharing options...
ToMmY Posted June 20, 2017 Share Posted June 20, 2017 Link to comment Share on other sites More sharing options...
Saeju Posted June 20, 2017 Share Posted June 20, 2017 I don't understand why iTunes hasn't even dropped the standard price to $0.99 yet. Link to comment Share on other sites More sharing options...
Enoch Posted June 20, 2017 Share Posted June 20, 2017 And they say mariah had no impact Link to comment Share on other sites More sharing options...
Jonathan Posted June 20, 2017 Share Posted June 20, 2017 Labels are doing this to offset pop acts' failures on ODS, which is smart. Link to comment Share on other sites More sharing options...
Rico Shameless v2 Posted June 20, 2017 Share Posted June 20, 2017 1 hour ago, Saeju said: I don't understand why iTunes hasn't even dropped the standard price to $0.99 yet. Then they're losing double the money since downloads are severely down. Doesn't make sense. Link to comment Share on other sites More sharing options...
Sinister Posted June 20, 2017 Share Posted June 20, 2017 didn't realize S2S was so big on streaming Link to comment Share on other sites More sharing options...
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