celeb news Business Insider: PR expert breaks down Katy Perry's "career crisis"

[Phaunzie]

I'm confused, her current 'career crisis' is her on vacation and not giving a *** about her career. Like, Katy has made it clear, she has changed. Getting #1s is not her priority, her priority now is her family. 

[aesthetic bih]

1 minute ago, gloamingtheplain said:

The reality is she's a rock/folk singer who was convinced to do Teenage Dream after Luke changed direction with his production after TiK Tok became massive and Bonnie helped craft her new sound with Luke. 
 

Katy only knows how to do one brand of pop because she hasn't has enough support to try other directions. 
 

She should absolutely do a rock/folk album and at least save her artistry, if she can't save her chart success. 

 

[AvadaKedavra]

I been lying for a long time but As a fan my hype for a huge comeback was lost when she announced a dance record cause i knew it would be a flop.
Those type of records are only for the gays and Europe. Rarely they do good. Is not 2010-2011 anymore. 
They need to be very well-executed like confessions-future nostalgia or have a great marketing "the brat green thing"
Katy is serving some of the best visuals and sexyness but music should always be first.


When Im Gone was so generic and katy needed to come with something more edgy. Disco, Synthpop, Surf Music, R&B, Trip Hop, Techno, Rock, Soul, Folk, Maybe some Retro Music. Dont know.

And when the insiders said her album was named 143 i was like........Omg thats an awful name for a studio album. No marketability at all
Where's Metamorphosis?
Is over for us   


The good thing is............I dont care about the backlash. I been enjoying these two songs of her so much. Specially lifetimes 
But im sad cause there's chances of katy failing with this record and just retiring. I want her to keep releasing music and now things dont look great

 

Edited August 10 by AvadaKedavra

[Massive_Teardrop]

10 hours ago, Infernal Paradise said:

As many on social media have noted, Perry's song would slot more naturally into an episode of "Love Island." Hooray for the villa — they won a dance party!

Not me reading this while watching Love Island USA. Lmfao 

savage writing 

[gettsleazy]

22 minutes ago, Phaunzie said:

I'm confused, her current 'career crisis' is her on vacation and not giving a *** about her career. Like, Katy has made it clear, she has changed. Getting #1s is not her priority, her priority now is her family. 

There is NO reality or timeline where this album wasn't created with the express purpose of charting/bringing her back into the good graces of millennials/advancing her reputation with GenZ because of TikTok nostalgia. She ran back to an abuser that gave her a few cute throwaway hits in the early 2010's because she thought it would help her chart and it blew up right in her face. She can post all the cute vacation photos she wants but she is BOMBING and her label is SCRAMBLING to fix it. They are looking at losses in the millions, especially with Luke's producer fees and splits. 

 

[iiswhoiis_max]

30 minutes ago, Phaunzie said:

I'm confused, her current 'career crisis' is her on vacation and not giving a *** about her career. Like, Katy has made it clear, she has changed. Getting #1s is not her priority, her priority now is her family. 

If that was 1% true she would not have gone back to Puke. She is desperate for a hit.

[Iceland]

Just because is over doesn't mean it's really over 

[OmegaRidley]

2 hours ago, aesthetic bih said:

"My life does not revolve around success of my faves"

 

Yet here you are being MAD and replying at every member in here pointing out Katy's new BOMBING single, when it's just the truth 

 

And you can't say you stan Katy for good music either, when she's out here making UNIVERSALLY PANNED 2010 pop songs in 2024.

Me pointing out monster's hypocrisy is not my life revolving around my fave's success lmao 

 

Your speech is literally riddled with flaws, if I don't stan Katy for her music, what do I stan her for then? Cause I'm

obviously not stanning her for commercial success  

 

Again, you guys are such sheeps that you based your affinity on what critics say about your fave, or her success, when I couldn't care less about those things

 

Katy reaches to me with her music style and personality so I decide to support her, what is hard to comprehend lady gaga fan? 

[P.O.P]

to think that at one point she had the best team in the business

 

[Rv1709]

2 hours ago, Phaunzie said:

I'm confused, her current 'career crisis' is her on vacation and not giving a *** about her career. Like, Katy has made it clear, she has changed. Getting #1s is not her priority, her priority now is her family. 

If she didn't want a no1, she wouldn't run back to Luke 

[Richie.Valdez]

Like someone said.. she had a cute run with her first 2 albums.. pack your bags and enjoy your family and other business opportunities because music just ain't it 

[popwizard]

I don't see it for her ever. Two mega flops out the gate for a new album rollout. Her fan base is essentially non-existent. Neither of these releases have even cracked the top of the iTunes chart. Britney's fans were able to do that with Selfish.

 

I don't even think she's a nostalgia act. Her success was fueled by radio for at best 2 or 2 and a half eras. Her fan base was always casual listeners. Who would actually Stan her or her music?

[ShouldersSideways]

Katy is undoubtedly over but this person sounds like an idiot. A sit down interview explaining her choices would do WAY worse for her reputation than bombing will

[Sugar-Rush]

3 hours ago, Phaunzie said:

I'm confused, her current 'career crisis' is her on vacation and not giving a *** about her career. Like, Katy has made it clear, she has changed. Getting #1s is not her priority, her priority now is her family. 

Not the "she doesn't care about her career" excuse.  She went back to working with Dr. Luke ffs. She was obviously aiming for hits and success, but it backfired because she has no self-awareness. 

[SmittenCake]

4 hours ago, Phaunzie said:

I'm confused, her current 'career crisis' is her on vacation and not giving a *** about her career. Like, Katy has made it clear, she has changed. Getting #1s is not her priority, her priority now is her family. 

This is a crazy form of cope, dude 

[Smarticle]

2 hours ago, OmegaRidley said:

Me pointing out monster's hypocrisy is not my life revolving around my fave's success lmao

it's your life revolving around being bothered by liddos for me

[slw84]

14 hours ago, Infernal Paradise said:

Can Katy Perry Make a Comeback After 2 Flop Singles? A PR Expert Explains.

 

As a crisis PR expert, Schiffer said he would advise Perry to evolve, reinvent her sound, and try to attract new, younger fans — instead of just trying to nostalgia-bait her millennial base.

 

Do you think her comeback can still be salvaged, ATRL? Or is it over for the "Never Really Over" songstress?

 

 

 

I agree with everything except this part.

She needs to MATURE her sound. her sound feels like something a 20 something pop star would do...she's almost 40. She needs to delve into her life and make more mature music.

[applestar]

This PR expert is completely wrong and hilariously out of touch

[TipToe]

4 hours ago, Phaunzie said:

I'm confused, her current 'career crisis' is her on vacation and not giving a *** about her career. Like, Katy has made it clear, she has changed. Getting #1s is not her priority, her priority now is her family. 

No, her career crisis is not getting any sizable results from music that it's obviously made to pander to the charts. It don't matter if she's running away from the "drama", she's still losing.

[aesthetic bih]

10 hours ago, OmegaRidley said:

Me pointing out monster's hypocrisy is not my life revolving around my fave's success lmao 

 

Your speech is literally riddled with flaws, if I don't stan Katy for her music, what do I stan her for then? Cause I'm

obviously not stanning her for commercial success  

 

Again, you guys are such sheeps that you based your affinity on what critics say about your fave, or her success, when I couldn't care less about those things

 

Katy reaches to me with her music style and personality so I decide to support her, what is hard to comprehend lady gaga fan? 

Lmao you think I care about success? Let me give you some background. I literally started stanning Gaga during Artpop where the majority of pop stans think her career is over and unsalvageable, yet I kept stanning her since I believed in her talent. It's not like I have prophetic abilities that can predict she will have a career revival with ASIB 5 whole years later  I just kept going as an LM because I genuinely enjoyed following Gaga's career in music and film, despite Atrl always having threads calling Gaga a flop every single day

 

You on the other hand wants to prove so bad that Katy's career is on a much better position than her peers by citing barely Top 15 and Top 40 hits from 4-5 years ago. For example, you talking **** on my fave when they are not even on the same level anymore. Stop with the bullshit sis, you care so much about Katy's success and "comeback" yet don't wanna admit it cuz she blew it hard and she put the nail in her own career. Btw, you are 100% permitted to stan for Katy's universally panned music and Maga and rapist-supporting auntie aesthetic. No one's taking that all away from you in 2024. 

 

 

 

[aesthetic bih]

10 hours ago, popwizard said:

Who would actually Stan her or her music?

Well... 

[Witnessed ET]

On 8/10/2024 at 11:21 AM, WhateverYouWant said:

Fans downplay the pixie cut but anyone that knows anything about branding knows that was a bold choice. Along with how they continued to brand her for the rest of the witness era. Followed by lackluster music, misogyny, aging, becoming a mother, a wife.. all went against the Katy Perry brand of the early 2010's. Not to mention she heavily relied on radio and gp support and never built a strong ride or die fanbase. Witnesses probably would of been at least a decent era with better marketing and overall better music. But she went from America's hot girl to Kate goslin cool aunt type of cringe in a matter of a couple months. FORK. Its done. It will be hard to come back from 3 flop eras without a real dedicated fanbase. She can't really do anything about it. She has A list name recognition but D list chart performance. Reality TV is honestly probably her best bet. Big and easy $ 

 

In a thread full of hypocritical haters foaming at the mouth over all the negativity, this is the best most simply logical comment I've seen. And I'm saying that as a fan. Katy's decline was an amalgamation of a lot of things over the years that we can't even keep track of anymore, and it all started in 2017 (even though her 'I earned my spot' attitude in 2015 was already the beginning of the cracks). So she herself is to blame for being so out of touch with reality as her career progressed along with her personal life.
 

Now coming to 2024, looking at such glaring and obvious mistakes she's making with her career (working with Luke being the biggest one), I see a thing here that might be her thought process right now:

 

She has no real aim of reinventing herself and just wants to release whatever run of the mill basic lyrics and pop production as a way to just release albums for the sake of releasing it and getting some quick streams, and focus on her personal family life in the background and make that a priority instead. But at the same time, she also wants to get back to the upper echelons of pop again if she can with the same fun upbeat pop music that represented her peak, and going back to the same producer who produced majority of those smashes is fair game to her because she thought people wouldn't care about her professional decision and mix that with her moral standing. 
 

and the latter part is her problem because she failed to read the room big time. People were actually excited for her comeback this time on the contrary of what the haters would tell you. There were countless viral posts about people wanting her back and to "save pop music" and such, her recurrent streams were the highest they had ever been, her older albums were charting after years, her social media engagement was skyrocketing for her standards over the years….and it all switched and went down when the luke producing credits were revealed. Yes  people were questioning the first snippet but they were back on track with the second snippet. So the main problem here is Katy and her team, nobody else. They failed to read the room. 
 

I actually agree with this article tbh. The luke thing aside, her making "dance" music at this point of her career is a tricky thing. It needs to be absolutely innovative and experimental or straight up undeniable bangers like Madonna's Confessions. Something formulaic like Lifetimes is not worth 4 years wait from a veteran popstar who's been in the industry for over 15 years.
 

Now me and most people out there have been waiting for her to go back to her pop-rock roots since Prism, THAT's what she should focus on because that's where she shines the best. Look how Miley's career trajectory changed after Plastic Hearts, she had a lull in her career after younger now, she made an album focusing on her strengths, and gained back the recognition and goodwill. Katy has the perfect opportunity to just ditch the need for commercial success for once and just follow her heart, get in the studio with Greg Wells, he always brings out the best in her artistically, and just create an album without a commercial agenda. She already has all the numbers she ever dreamed of, now do something that fulfills you and you're best at. 

[toy soldier.]

Damn, they've really been whacking her left and right lol 

 

I agree with most things, but who is this person? So many bad advices

 

Quote

Schiffer said he would advise Perry to evolve, reinvent her sound, and try to attract new, younger fans — instead of just trying to nostalgia-bait her millennial base.

She tried this, and flopped with her previous 2 albums 

 

Quote

Schiffer said he'd also advise Perry to arrange a sit-down interview in order to "give context to some of her choices," particularly her decision to reunite with Dr. Luke. To win a Gen Z audience, he said, transparency and authenticity are key.

 

Yeah, right. As if that's going to work. 'I know it was bad working with him cause he's a rapist, but we had hits before.'

 

Quote

 he said. (To be clear, Perry is not Schiffer's client — not yet, anyway. "I haven't had the call," he said, "but it wouldn't surprise me.")

...girl, please

 

Quote

 

Despite the dire state of Perry's reputation, her career is not yet a lost cause. After all, we've seen artists like Ye (formerly known as Kanye West) and Morgan Wallen top the Billboard charts this year, despite accusations of antisemitism and racism, respectively.

 

 

No wonder the music industry is struggling, people are like this are just giving bad advice after bad advice