celeb news Business Insider: PR expert breaks down Katy Perry's "career crisis"

[Infernal Paradise]

Can Katy Perry Make a Comeback After 2 Flop Singles? A PR Expert Explains.

 

 

Katy Perry has spent the last week begging us to pre-save her new single, "Lifetimes." After the disastrous reception to its predecessor "Woman's World," it's easy to see why she might need to do the extra legwork.

 

Perry's would-be pop comeback suffered a massive setback in July, when the attempted satire of "Woman's World," the lead single for Perry's new album, "143," failed to resonate with fans. Even worse, the song and video were mocked as out of touch and offensive.

 

"It's a career crisis," Eric Schiffer, a PR expert and chairman of Reputation Management Consultants, told Business Insider of the reception to Perry's new music. The onslaught of negative headlines isn't helping Perry reintroduce herself to millennials and establish herself with a new Gen Z audience, either: "It can be a bloodbath to a brand like hers," he said.

 

The song, which has eight cowriters, is generally unremarkable and noticeably repetitive. When Perry sings, "I'm gonna love you 'til the end and then repeat it," she isn't kidding. "Lifetimes" is essentially the same five lines repeated ad nauseam for three minutes and 12 seconds.

 

It's true that recurring lyrics are common in club music, a genre that Perry seems to believe "Lifetimes" belongs to. But that's a fairly laughable claim, especially in the thick of "Brat" summer. If I were dancing at a Boiler Room set in Ibiza (where Perry filmed her latest music video), I would be shocked and appalled if the DJ played "Lifetimes" after something like "365" or "Spring Breakers." As many on social media have noted, Perry's song would slot more naturally into an episode of "Love Island." Hooray for the villa — they won a dance party!

 

In the real world, authentic club music is mutable, experimental, textured, and often surprising, whereas "Lifetimes" is predictable and formulaic. The best compliment I could muster is that the song has a nostalgic quality, vaguely reminiscent of Perry's 2010s heyday. But if the best she can do is remind of us a time when her music felt fresh and relevant, hoping our lingering fondness for "Teenage Dream" will carry her through, that's not much of a compliment at all. Schiffer had a similar read, describing "Lifetimes" as "highly outdated and desperate."

 

"She's going to her playbook and her playbook is done," he said.

 

It's clear that Perry is hungry to return to the upper echelons of pop stardom. However, the reception to her first two singles — which were met with intense negativity and apathy, respectively — reflects the reality of Perry's current status in pop culture.

 

This is compounded by the perceived hypocrisy of Perry's collaboration with Dr. Luke, who coproduced and cowrote both "Woman's World" and "Lifetimes."

 

"There's an inauthenticity in trying to highlight female empowerment with a producer who was alleged to have done the opposite," Schiffer explained of Perry's single "Woman's World." "How do you even get out of the gate from a credibility standpoint?"

 

As a crisis PR expert, Schiffer said he would advise Perry to evolve, reinvent her sound, and try to attract new, younger fans — instead of just trying to nostalgia-bait her millennial base.

 

Schiffer said he'd also advise Perry to arrange a sit-down interview in order to "give context to some of her choices," particularly her decision to reunite with Dr. Luke. To win a Gen Z audience, he said, transparency and authenticity are key.

 

"There's work she's got to do, and it requires a greater level of emotional intelligence than has been applied to date," he said. "It's achievable if the quality is there," he concluded. "Ultimately, that's the driver."

 

 

https://www.businessinsider.com/katy-perry-lifetimes-song-review-pr-expert-explains-2024-8

 

 

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Do you think her comeback can still be salvaged, ATRL? Or is it over for the "Never Really Over" songstress?

 

 

 

[Joyride]

never too late to call mura masa

[If U Seek Amy]

She just needs more play listing and should have chosen a better lead/shown more growth. You can do fun/dance and not be extremely basic. Personally I have enjoyed Woman's World and Lifetimes a lot because I expected extremely basic fun pop and nothing more, but I can see why many have not. Especially in a year filled with releases constantly. Lifetimes may be extremely simple but honestly it has been on repeat all day for me despite it

[Bhabylon]

Damn her reputation is in hell huh 

[HASHTAGPOW]

An insider told me Lionel Richie is Daisy's real father 

[aesthetic bih]

I thought she only needed to work with the right producers, reliable radio support and mass playlisting. She did one or more of the above and yet I realized she is flopping for a decade because simply no one is here for Katy pop anymore.

 

She never innovated, and stuck with the same style since Teenage Dream. People are obviously tired yet she's stubborn and keep on giving the same old ****. It was fun while lasted, y'all, but it's time to hang it up for a Katy comeback. It's never gonna happen.

[alfonso12]

Not them already saying "2 flop singles" when Lifetimes came out less than 24 hours ago.  

[Lord Gaga]

4 minutes ago, alfonso12 said:

Not them already saying "2 flop singles" when Lifetimes came out less than 24 hours ago.  

We don't need to be Nostradamus to know what the future holds for lifetimes.

[LadyDiana]

In my humble opinion, she should scrap the era, just abandon it. Sit down and reorganise, rewrite, rerecord and then try again

[Bewitched]

Quote

If I were dancing at a Boiler Room set in Ibiza (where Perry filmed her latest music video), I would be shocked and appalled if the DJ played "Lifetimes" after something like "365" or "Spring Breakers."

[Smarticle]

Exactly what the atrl gays lying in bed making minimum wage have been saying 

[Vegvisir]

14 minutes ago, Biggie said:

The influx of Gaga stans

 

Katy stay winnin boo. She's married and rich 

Winning where? The local Bingo Hall? 

[Wicked]

Her team failed her. She should fire her current creative directors and scout for new ones.

[Edonis]

6 minutes ago, Wicked said:

Her team failed her. She should fire her current creative directors and scout for new ones.

didn't her team/label allegedly try to talk her out of working with luke? this seems to be her doing. 

[tiagol88]

7 minutes ago, Wicked said:

Her team failed her. She should fire her current creative directors and scout for new ones.

Yup. Stuff from her last album like Cry About it Later are masterpieces in comparison with whatever she's releasing now

[duybeeGAshantiGA]

There's work she's got to do, and it requires a greater level of emotional intelligence than has been applied to date

 

OmG the shade here is thique! Does the writer say that Katy lacks EQ lmao.

[Infernal Paradise]

26 minutes ago, Biggie said:

Katy stay winnin boo. She's married and rich 

[Bends]

1 hour ago, HASHTAGPOW said:

An insider told me Lionel Richie is Daisy's real father 

That's why I'm saying she needs to be locked up with him ASAP to record a country/jazz album.

[Bends]

I think her new music sounds like promotional jingles. Say that if these were 30-second excerpts from the chorus in the context of a Vagisil commercial or Booking.com. Are we sure we said it was cool and asked for more?

 

She won't cancel the album, unfortunately. There are already so many irrevocable investments in him that she will actually have to dance on his bones at the next promo.

 

If she doesn't cancel it, it will be very sad.

Edited August 10 by Bends

[Danny789]

8 minutes ago, Infernal Paradise said:

Not related but this picture is a tad misogynistic. 

[WhateverYouWant]

2 hours ago, aesthetic bih said:

I thought she only needed to work with the right producers, reliable radio support and mass playlisting. She did one or more of the above and yet I realized she is flopping for a decade because simply no one is here for Katy pop anymore.

 

She never innovated, and stuck with the same style since Teenage Dream. People are obviously tired yet she's stubborn and keep on giving the same old ****. It was fun while lasted, y'all, but it's time to hang it up for a Katy comeback. It's never gonna happen.

Fans downplay the pixie cut but anyone that knows anything about branding knows that was a bold choice. Along with how they continued to brand her for the rest of the witness era. Followed by lackluster music, misogyny, aging, becoming a mother, a wife.. all went against the Katy Perry brand of the early 2010's. Not to mention she heavily relied on radio and gp support and never built a strong ride or die fanbase. Witnesses probably would of been at least a decent era with better marketing and overall better music. But she went from America's hot girl to Kate goslin cool aunt type of cringe in a matter of a couple months. FORK. Its done. It will be hard to come back from 3 flop eras without a real dedicated fanbase. She can't really do anything about it. She has A list name recognition but D list chart performance. Reality TV is honestly probably her best bet. Big and easy $ 

 

Edited August 10 by WhateverYouWant

[Apolonio ₃₄]

Her back stays getting clawed at lmaoo 

[Navyofbadgals]

1 hour ago, Infernal Paradise said:

 

"She's going to her playbook and her playbook is done," he said

This nails it the most. I don't want to listen to a worse version of Walking On Air or whatever song she's trying to recreate when I can just listen to WOA instead lol

[shimind]

She should releasing more rock pop sounding songs like Roar and Dark horse instead of dance music.. Its just not her thing. She would have got this lesson early in her career had she released Walking in Air from Prism era. That song would have miserably flopped and she would have learnt that GP is not here for her dance songs

[WhateverYouWant]

6 minutes ago, shimind said:

She should releasing more rock pop sounding songs like Roar and Dark horse instead of dance music.. Its just not her thing. She would have got this lesson early in her career had she released Walking in Air from Prism era. That song would have miserably flopped and she would have learnt that GP is not here for her dance songs

Roar is her worst single imo. Fans wanted this dance, house, disco, trippy music from her. We just don't want it from dr puke. 

 

Nobody wants Daisy type songs. She may as well please the fans clinging to her blue wig and give them what they want. The GP jumped ship years ago. 

Edited August 10 by WhateverYouWant