https://www.businessoffashion.com/news/beauty/playground-closes-2-million-in-funding-round/

 

 

Playground Closes $2 Million in Funding Round.

 

The intimate wellness brand completed its first institutional raise after seeing 700 percent revenue growth and is launching in Target.

 

Playground, an intimate wellness label founded by singer Christina Aguilera, announced on Wednesday that it had closed a $2 million funding round, led by Palm Tree Crew Holdings with participation from Amboy Street Ventures and Fourward Ventures. This marks the brand's first institutional raise since its founding in 2023. The company saw 700 percent revenue growth year-over-year.

The brand, best known for its lubricants and intimacy oils, is hoping the capital injection will aid in product innovation as well as support the business' launch into Target, which it enters this month. Catherine Magee, the brand's co-founder and chief executive, said launching in Target will enable the label's goal of making sexual wellness more accessible to women.

"We want better sexual wellness products to be available to everyone, and that cannot happen at a luxury or niche [retailer] level," said Magee. "A majority of brands in this category at Target are legacy brands."

The brand, which also counts Nordstrom, Urban Outfitters, Anthropologie and Revolve as retail partners, will be launching in 25 percent of Target's physical fleet of stores as well as online.

If only her albums could achieve the same  

2 minutes ago, Wonderland said:

If only her albums could achieve the same  

She already got huge success from her earlier albums, and she's settled with them.

She's now more focused on her family and happiness.

Thanks for your input tho, xo.

Threatening to eclipse her contemporary, Kandi Burruss;s gig I see 

queen of lubrication 

Lubetina killin it... when will ya favs have a hit lube 

Making headlines for her work and not for being an embarrassment

Sex for breakfast 

no vocals, yes sales

 

 

The Farrah Abraham of pop 

A smart business woman 

Turn that dick to stone call her Medusa

her lube is quality and organic

XXXtina doing the lords work. Truly the Aphrodite of our generation. 

Ofc her lube brand is the side business that succeeds. 😂 So Xtina.

 

Bring a bucket and a MOP for Chrissy's

 

 

 

She always knew how to serve cùnt

This is a serve though 

Has anyone tried her lube? I need honest reviews for research 

 

14 hours ago, Wonderland said:

If only her albums could achieve the same  

Xtina sold more albums from September to December 1999 than Lorde sold in 11 years of her career lmao 

 

 

Xtina's another business is successful. Billiontina is coming 

 

 

14 hours ago, Wonderland said:

If only her albums could achieve the same