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The Sun: Inside Beyoncé’s business flops from perfume stink to Ivy Park/Chloe

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WITH hundreds of millions of record sales and 29 Grammys, Beyonce is the sort of star from whom fans simply expect success.
RB-COMP-YONCE-2.jpg?w=1280&quality=44
So there was shock when she was linked to a high-profile failure this week.

The Break My Soul singer was blamed for lacklustre sales of the debut album from Chloe Bailey, a 24-year-old American singer-songwriter who she mentored and signed to her label Parkwood Entertainment.

The long-awaited record, In Pieces, debuted at number 119 on the US Billboard charts, selling only 10,000 copies in its first week.

Many of Chloe’s fans blamed Beyonce for not promoting the album on social media or showing her public support.

But it’s not Parkwood Entertainment’s first flop either – two of its former artists, Sophie Beem and Ingrid Burley, failed to set the charts alight with their own releases

And judging by her track record in other fields, it may seem like Beyonce doesn’t have the business skills to run the label successfully.

While her contemporaries such as Rihanna have become billionaires thanks to their entrepreneurial endeavours, Bey hasn’t been as lucky.

Throughout her career, she’s attempted to replicate her musical success with a string of businesses that have ultimately fallen flat.

 

I won’t post the whole article cuz it’s long but they discuss Beyoncé’s failures:

perfumes, House of Dereon, and most recently Ivy Park and her being a mentor to Chloe.

https://www.thesun.co.uk/tvandshowbiz/22046081/beyonce-business-flops-ivy-park-chloe-bailey/

Edited by MotoPapi

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I mean its close to impossible to establish an artist in 2023, you have to have the luck of Olivia to get there.

 

About Ivy Park yeah that kinda flopped but not everything she does is going to stick.

Its kinda shocking to me that ivy park sales were underwhelming, cause whenever there is a new release, I see  tons of tweets(some even viral) how people are wiling to go bankrupt over it or how it is going to be fight to get some before it sell-outs. 

So "major" media outlets are now weaponizong Chloe as an artist/person to call Beyonce a failure?

 

Real low. No one ever thinks how this makes the people they're using against Beyonce feel. See Solange, The DC girls and every other r&b and pop peer Beyonce outlasted. 

What part of Chloe is signed to Columbia Records hasn't clicked? Parkwood keeps her BOOKED, but it's not Beyoncé's fault that Chloe's album rollout fell flat. Her perfumes were successful. As far as the fashion industry, I'll give them that. 

The title of news is too loud.

 

I agree that Ivy Park were not something revolutionary but brand successfully existed for several years. 

Perfume and House Of Dereon are stupid to include. B perfume was one of the most successful among celebrities & House Of Dereon clothes were also successful in the market for about 10 years. Too much for the flop, right?

 

Bey = not her artist (Chloe got flop, true). She's still active in her career, which is her priority & didn't leave music for producing career. It's somehow strange to equate artists with brands :rip:

Edited by JoAddams

5 minutes ago, JonginBey said:

What part of Chloe is signed to Columbia Records hasn't clicked? Parkwood keeps her BOOKED, but it's not Beyoncé's fault that Chloe's album rollout fell flat. Her perfumes were successful. As far as the fashion industry, I'll give them that. 

Her perfumes were not successful lol.

2 minutes ago, JustHoran said:

Her perfumes were not successful lol.

Yes, they most certainly were. :rip:

Listen, Beyonce is evil incarnate. You know she is signing these girls but making sure they don't see success intentionally. It would be the same way Taylor Swift would run a label if she had one.

 

The way she threw out Sophie Beam the second her EP was released. Chloe should watch her back.

6 minutes ago, JustHoran said:

Her perfumes were not successful lol.

Let’s not rewrite history now… Per WWD her fragrance sales were over $400 million. That’s a success. :rip:

 

https://wwd.com/beauty-industry-news/fragrance/beyonc-wraps-tour-with-scent-success-7083541/

8 minutes ago, LittleStarmen said:

Soon the same story will be about her underperfoming tour sales. all hype .

Oh girl, this is delusional. :deadbanana2:

51 minutes ago, JustHoran said:

Her perfumes were not successful lol.

they were some of the most successful celebrity perfumes ever but sure :rip:

27 minutes ago, LittleStarmen said:

Soon the same story will be about her underperfoming tour sales. all hype .

if by underperforming you mean the second highest grossing tour ever then sure, be sure to keep the tissues ready :ahh:

38 minutes ago, LittleStarmen said:

Soon the same story will be about her underperfoming tour sales. all hype .

LMAOOO… you are in for a treat then babes :lmao:

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