Taken from Billboard's interview with Interscope exec Gary Kelly:

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This week, Lana Del Rey released her ninth straight top 10 album on the Billboard 200, with Did You Know That There’s a Tunnel Under Ocean Blvd debuting at No. 3 on the chart. But it was the manner of that debut that caught the eye: of the 115,000 equivalent album units the record racked up in its first week, 58,500 units were vinyl — the biggest vinyl sales week of the year so far and the best of her career, with it also available on CD and cassette.

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We had Lana in our Santa Monica recording studios in January and while listening to the album, there was a general feel from the marketing, digital and revenue teams that “A&W” would be the ideal song to release to further connect the streaming audience and pre-sales. It worked perfectly as the song reacted incredibly well with fans across the world and drove a substantial number of preorders. In fact, preorders jumped around 20%, which is unusual given that we had already amassed thousands of preorders because they had been available for almost three months by that point.

https://www.billboard.com/pro/lana-del-rey-ocean-blvd-vinyl-interscope-gary-kelly-executive-of-week/

 

 

Most acclaimed song of the year did that

The power of the SOTY  Everybody moved when they heard the switchup in the second half

SOTY and ROTY noms in the bag? 

America's finest songwriter did that

 

The second half of the song is very Born To Die era so not surprised its a HIT!

23 minutes ago, CottageHore said:

SOTY and ROTY noms in the bag? 

in a perfect world, the nominations would be:

SOTY: A&W

ROTY: The Grants

AOTY: DYKTTATUOB

Pop Vocal Album: DYKTTATUOB

Pop Duo/Group: Let The Light In ft. FJM

 

I can actually see it happening seeing as many of the heavy hitters (Adele, Bey, Brandi) competed last cycle. Are there any major releases from now until the deadline?

Then promote it, Interscope! We want that hit.

4 minutes ago, R.E.M. said:

in a perfect world, the nominations would be:

SOTY: A&W

ROTY: The Grants

AOTY: DYKTTATUOB

Pop Vocal Album: DYKTTATUOB

Pop Duo/Group: Let The Light In ft. FJM

 

I can actually see it happening seeing as many of the heavy hitters (Adele, Bey, Brandi) competed last cycle. Are there any major releases from now until the deadline?

Marina is rumored to release! 

Jimmy Jimmy coco puffs did that 

Her best single in years did that 

My successful legend  

she's serving marina here but actually successful omg

 

jimmy jimmy you will always be famous  now give her her well-deserved grammy!

His mom called, she told her she’s smashing BIG TIME

5 hours ago, Delusional said:

The second half of the song is very Born To Die era so not surprised its a HIT!

exactly and we love to see it

Quality winning

 

Jimmy Jimmy coco puff sounds more like something from Lana Del Ray AKA Lizzy Grant than BTD era.

Edited April 8, 20233 yr by G.U.Y_Del_Rey

Doing that ten years into her career without hoping on trends AND with a 7 minute song see when you do TALENTRY

Queeeeeen

3 hours ago, shookspeare said:

she's serving marina here but actually successful omg

 

4 hours ago, shookspeare said:

she's serving marina here but actually successful omg

 

Collapse

 

soty deserved 

4 hours ago, shookspeare said:

she's serving marina here but actually successful omg

 

that froot looks familiar 

 

OT: should have been a number one smash on BH100 get to work interscope 

she better get ROTY, SOTY and AOTY nods for this era. it's only consolation after she was robbed in 2020 

mind you a 7 minute psychedelic folk ballad did that 

alternative album grammy win please