Apparently not only did Rihanna's catalogue get the biggest boost from a SB performance so far. Fenty Beauty and Savage x Fenty earned a combined 8.2M in just the first 12 hours following her performance and $88M MIV (Media Impact Value) which was 27% of the total SB MIV generated during that period 

 

 

 

An all-around success  

Not something to be proud of! 

The way she stays winning

That's basically equivalent to a successful era. She really doesn't have to lift a finger again. 

oh to be rich 

She doesn’t ever have to work again 

15 minutes ago, magazine said:

Not something to be proud of! 

Agreed 

 

eat the rich

Having 27% of the MIV and having more than what brands paid for placement in the SB while none of her products were (traditionally) advertised is wild

I read somewhere that fenty Beauty is doing really well but the clothing line not so much. Hopefully this helps .

2 minutes ago, KingWitch said:

I read somewhere that fenty Beauty is doing really well but the clothing line not so much. Hopefully this helps .

The Fenty fashion line was halted after Covid if that's what you mean? Savage is lingerie and sportswear and it's doing really well.

MIV = Media Impact Value

 

27% is actually insane considering how many commercials aired during the Superbowl  

12 minutes ago, Navyboy20 said:

MIV = Media Impact Value

Yeah I know and mentioned it in the OP

 

I put it in the title to draw people in

It's been a terrible few weeks for her haters and it doesn't seem to be stopping anytime soon 

What does that even mean though?

17 minutes ago, airplane said:

It's been a terrible few weeks for her haters and it doesn't seem to be stopping anytime soon 

PREACH SIS  The haters are so quiet lately

The way she can't help keeping winning  her poor miserable deformed haters can't catch a break 

Okay  

5 minutes ago, zach said:

What does that even mean though?

It means that if she had to pay to reach that amount of people, she’d be paying $88M in ads, PR, etc

Edited February 23, 20233 yr by getBusy

As impressive as it sounds, it’s not. 
Advertising costs are so ridiculously inflated, it’s unreal. 

7 minutes ago, zach said:

What does that even mean though?

 

2 minutes ago, getBusy said:

It means that if she had to pay to reach that amount of people, she’d be paying $88M in ads, PR, etc

Basically. Maybe I should have put the actual money she earned in the title instead given the confusion over MIV

3 minutes ago, masterbaiter said:

As impressive as it sounds, it’s not. 
Advertising costs are so ridiculously inflated, it’s unreal. 

Except she didn't pay a cent to advertise. Also she earned 8.2M in the first 12 hours following the performance. That is impressive, and that MIV kicked in and brought in more sales after the twelve hour period.

She’ll get a nice sales boost for her brands. I hope this helps her realize that her music and businesses go hand in hand. If she can return to music, it will also positively serve her brands. 

11 minutes ago, lonnie said:

Except she didn't pay a cent to advertise. Also she earned 8.2M in the first 12 hours following the performance. That is impressive, and that MIV kicked in and brought in more sales after the twelve hour period.

A queen nevertheless, my point was more about advertising costs being related to the costs of diamonds = imaginary inflated BS

i mean, good for her, but this way, we won't ever see any music from her