Brilliant strategic single/album rollout launches?

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It seems Kendrick Lamar has mastered the art of an album launch

 

 

First, built the hype with one promo song/single with "The Heart Part IV" with announcement of a new album in its lyrics at the end. The he dropped the more commercial lead single Humble the week after with great visuals to accompany it. He made the listeners believe the people was coming the next week and it didn't so more hype was built up but made the preorder available with a release date. Then announced the cover and tracklistinh & dropped it the week after that and then dropped a new music video for a new song (DNA) right in the middle of the week to boost streams more. And to time it, he performed the new material at Coachella during it all...the music and performance garnered acclaim and reviews. An example of a brilliant roll out.

 

 

 

 

 

 

What else?

 

 

 

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Beyonce Self-Titled

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Ariana's My Everything. 

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Adele with the Hello advert and the entire 25 roll out pheww opulence & class 

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For an up and coming R&B chick, Tamar's Love and War album rollout was pretty dope. 

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Anything that has a quick album release. I hate waiting forever after it's been known an album is coming.

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Anti :eli:

 

BEYONCE

25

Lemonade

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