charts discussion Why Are YouTube Views More Volatile Than Spotify Streams?

[Pop Art]

As confirmed by YouTube, BLACKPINK's new song has broken the 24 hour YouTube record with 86.3M views:

 

 

In contrast, the most streamed song in a whole week on Spotify racked up less streams (7 rings – 71.5M). It's been clear for some time now that YouTube views tend to be more volatile than Spotify streams – as in they often start much higher, but tend to dip below Spotify daily/weekly streams and are often overshadowed by them in the long run – but why do you think that is?

[Cryptique]

YOUTUBE has a WIDER REACH?? maybe??

[Little Dark Age]

because BP serves visuals and it's a more interesting way to "experience" the song for the first time. but eventually if I'm gonna play a song, it's easier to pull it up in my library than to run to YT again and re-watch it 

[fauxtography]

Youtube is a site you spend time on. Spotify is something you have on in the background for more people. Plus youtube is the most visited website in the world.

[duybeeGAshantiGA]

Isnt this easy to understand...?

[L.B GAGA]

2 hours ago, Cryptique said:

YOUTUBE has a WIDER REACH?? maybe??

Global reach. Spotify is still limited. 

[Illuminati]

Youtube formula changes all the time, I feel like Spotify is simpler in the sense of what it counts as a stream and what it doesn't

[KillingYourCareer]

They're more easily manipulated. Also doesn't watching 0.01 seconds of a video give it a view anyway?

Edited June 30, 2020 by KillingYourCareer

[Mokichi]

YT is Global, literally every country (small or big) in the world use it. Spotify is still not big in every continent (especially Asia with more local streaming services dominating).