Hector Posted August 22, 2019 Share Posted August 22, 2019 Quote Lover’s first week will serve as a bellwether for the health of music purchases as a business model, and several label executives and retail merchants think sales could reach 600,000. While that total is half the 1.216 million copies that Reputation sold in its debut week, that album also had the benefit of coming out in November, during the holiday season, which always boosts sales. In a new move for Swift, Lover is her first album to be available on streaming services the day it arrives and is expected to generate another 125,000 to 150,000 album-consumption units. That would put her total projected album consumption units around the 750,000 mark, according to industry prognosticators. For their part, Republic Records and the Universal Music Group are playing their cards close to the vest. Republic didn’t respond to a request for comment. But if Lover turns out to be larger than expected, Republic and UMG -- where she signed last year -- have enough CDs in the marketplace to accommodate a million-selling week, with shipments exceeding 600,000 copies, according to industry sources. “I don’t think Taylor will get to the million-unit mark in sales alone or with album-consumption units,” says an executive at another label. “But she’ll get a lot closer than many [industry] people believe.” The majority of sales are expected to come from Target, where Swift has an exclusive packaging deal; the iTunes Store; Amazon, which for weeks has placed promos for Lover on some of its Prime shipment boxes; and Walmart. Industry executives expect her to sell at least 400,000 copies combined at Target and iTunes alone. Billboard Link to comment Share on other sites More sharing options...
By the Water Posted August 22, 2019 Share Posted August 22, 2019 FLOP! Link to comment Share on other sites More sharing options...
sakisfan16 Posted August 22, 2019 Share Posted August 22, 2019 taylor ,her artopop era comes tomorrow Link to comment Share on other sites More sharing options...
RainDreamer Posted August 22, 2019 Share Posted August 22, 2019 Seems more reasonable. Link to comment Share on other sites More sharing options...
Yog Posted August 22, 2019 Share Posted August 22, 2019 Respectable Link to comment Share on other sites More sharing options...
wesleywalrus Posted August 22, 2019 Share Posted August 22, 2019 50% decline Link to comment Share on other sites More sharing options...
bbbrndn Posted August 22, 2019 Share Posted August 22, 2019 Billboard had 1989 at 800-900k at first Link to comment Share on other sites More sharing options...
Godinos Posted August 22, 2019 Share Posted August 22, 2019 I can't wait when the UPDATE SALES again like 1989 Link to comment Share on other sites More sharing options...
EnoughSaid Posted August 22, 2019 Share Posted August 22, 2019 This is really good. It’s 2019 and she doesn’t even have a strong hit Link to comment Share on other sites More sharing options...
Mandalore Posted August 22, 2019 Share Posted August 22, 2019 Maybe if Cruel Summer was the lead single she would open with 1 million again Link to comment Share on other sites More sharing options...
abrahamjmr Posted August 22, 2019 Share Posted August 22, 2019 Let the drags and meltdowns begin. Good numbers despite what everyone will say. Link to comment Share on other sites More sharing options...
Cherry123 Posted August 22, 2019 Share Posted August 22, 2019 The fact that everyone is underestimating her streaming power when she releases She's going to do at least 250k out of album consumption. I don't know how much pure sales she'll do but it will still be huge. Link to comment Share on other sites More sharing options...
bbbrndn Posted August 22, 2019 Share Posted August 22, 2019 Billboard had 1989 at 800-900k at first Link to comment Share on other sites More sharing options...
wxvii Posted August 22, 2019 Share Posted August 22, 2019 1 minute ago, wesleywalrus said: 50% decline Oh please This is more than any other pop girl out there, **** off Link to comment Share on other sites More sharing options...
Headlock Posted August 22, 2019 Share Posted August 22, 2019 I’ll take it This is definitely more realistic than immediately saying she’ll reach 1M again. Link to comment Share on other sites More sharing options...
Popboi. Posted August 22, 2019 Share Posted August 22, 2019 1 minute ago, wesleywalrus said: 50% decline Considering the market declined 30% and reputation followed up her biggest album a 50% decline is realistic. Link to comment Share on other sites More sharing options...
State of Grace. Posted August 22, 2019 Share Posted August 22, 2019 (edited) FLOP! SHES OVER! anyways, in all seriousness Billboard are known for always lowballing lol. I feel like it will do 800-900k eventually. These are still good obviously nnn Edited August 22, 2019 by State of Grace. Link to comment Share on other sites More sharing options...
Icarus Posted August 22, 2019 Share Posted August 22, 2019 Reminder to check your avi and signature before you drag OT: amazing Link to comment Share on other sites More sharing options...
Mezter Posted August 22, 2019 Share Posted August 22, 2019 This is actually very good either way so she kinda won Link to comment Share on other sites More sharing options...
Isaiah Posted August 22, 2019 Share Posted August 22, 2019 im very interested to see her streaming numbers. this is the very first roll out where we will see how the swifties streaming power is when taylor goes all-in on it. Link to comment Share on other sites More sharing options...
Fad Posted August 22, 2019 Share Posted August 22, 2019 3 minutes ago, EnoughSaid said: This is really good. It’s 2019 and she doesn’t even have a strong hit Exactly this, she’s basically getting these numbers off of brand loyalty alone, and that’s extremely impressive in 2019 Link to comment Share on other sites More sharing options...
NMiguelCosta Posted August 22, 2019 Share Posted August 22, 2019 OMG THE DECLINE SHE'S TRULY OVER!!! TIME TO GO BACK BEING A REPUBLICAN Link to comment Share on other sites More sharing options...
FAN Posted August 22, 2019 Share Posted August 22, 2019 Just now, Mezter said: This is actually very good either way so she kinda won Kinda? She’s going to destroy ever single female pop girl this year yet again. Link to comment Share on other sites More sharing options...
argos Posted August 22, 2019 Share Posted August 22, 2019 They are underestimating. She will have 500k only in physicals. Link to comment Share on other sites More sharing options...
Redstreak Posted August 22, 2019 Share Posted August 22, 2019 I still believe! Link to comment Share on other sites More sharing options...
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