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Dogs & cats mentioned more on UK TV than climate change

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https://news.sky.com/story/dogs-and-cats-mentioned-more-on-tv-than-climate-change-study-finds-11720672?fbclid=IwAR37SqhX3R8dZOyyJJgK1Q5WUtCCG4zPSB7-ZptYFddnN-r76AY-AVp1KIE

 

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Deloitte analysed the subtitles of 128,719 programmes, excluding news, on 40 channels using data supplied by the BBC, ITV, Channel 4 and Sky from September 2017 to September 2018.

 

Climate change was mentioned 3,125 times and only narrowly beat mentions of zombies, despite being a real threat.

 

Other "green" terms such as clean air, electric car, carbon emissions and food waste only got a few hundred mentions each.

 

However, dogs got 105,245 mentions, while Brexit came up in conversations 68,816 times, tea was mentioned on 60,060 occasions and sex 56,307 times during the course of the year.

 

Cake was mentioned 46,043 times, cats a total of 14,454 times and picnics on 5,949 occasions, and even Shakespeare got 5,444 mentions.

 

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Dogs beating cats 7 to 1 :jonny: :clap3:

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Posted (edited)

This kind of data is pointless no? Why would a TV drama talk about climate change? Meanwhile cats and dogs can be used in any context, a character description, a characters pet, popular phrases etc. Its just not a meaningful metric to meassure whether we're taking climate change seriously or not. Meassuring news coverage and social media would make more sense, and in comparison to other news topics, not generic words.

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59 minutes ago, KillingYourCareer said:

Dogs beating cats 7 to 1 :jonny: :clap3:

Because you know there are dog mauling owner cases

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