Lady Gaga's The Fame this week surpasses Coldplay's Viva La Vida Or Death And All His Friends as the best-selling album in digital history. The Fame has sold 783,000 digital copies, compared to 782,000 for Viva La Vida.
While The Fame has sold more digital copies than Viva La Vida, the Coldplay album has realized a higher percentage of its sales (29%) in the digital sphere than the Gaga album has (22%). The obvious reason: Gaga's album has sold more overall copies (physical and digital combined): 3,539,000, compared to 2,693,000 for Coldplay's album.
The key to the success of Gaga's album has been a non-stop barrage of hits. The tracks on The Fame have sold a combined total of 24,645,000 digital copies. This constitutes an all-time record, far ahead of the nearest runners-up, the Black Eyed Peas' The E.N.D. (17,878,000) and Rihanna's Good Girl Gone Bad (17,041,000).