An ATRL Little Koon "This album isn't going to just fall off the face of the earth like many of you believe. Nothing about The Fame or The Fame Monster were front-loaded, and the same was true for "Applause" and will be true for ARTPOP "
4 weeks later ARTPOP was already out of the top20 in most markets, including the US
Well I finally understood what the rolling effect is . And it totally explains Applause's and Judas' underperformance .So. because Born this Way ( 1st single ) was veryy big in the beginning , the rolling effect caused Applause to do poorly on the charts ? + Let's not forget Pokerface ( 2nd single) was a mega smash , so the rolling effect made Judas flop. Am I right ?