[KevinKDC]

It seems that this year we have a new trend and that is artist releasing lyric videos of their new releases to build up hype which is a excellent marketing imo.

I'm just not sure who started it all ?

[Press]

One of the first ones I saw.

[Я×R]

I think Katy did with Teenage Dream

EDIT: There was one for California Gurls too

[Mezik]

I was going to say Selena Gomez with Hit the Lights..

Then I remembered Katy made one for Teenage Dream.

[Kiss N Tell]

Artists have been doing this for years now

[KevinKDC]

Originally posted by Kiss N Tell

Artists have been doing this for years now

Seriously ? The first one I saw was payphone

[Brave.]

Michael Buble did it before Teenage Dream

[Press]

Originally posted by KevinKDC

Seriously ? The first one I saw was payphone

I'm pretty sure Katy did it for most of her singles after Teenage Dream.

[Taylor Swift]

I've seen a few before Katy but I think she started it.

[mariah.]

Originally posted by Kiss N Tell

Artists have been doing this for years now

I honestly don't remember any artists doing it for years. I mean, YouTube fans have...

[Benjamin]

I'm fairly sure there was one for California Gurls too.

[Twai]

It's definitely a relatively new trend, in terms of how popular/commonplace it is now, but it's tough to pinpoint exactly which video made it take off.

I think it's very smart -- that way, there's an official artist-controlled version of the song on YouTube, and the more inventive videos give fans something to watch while they wait for the video.

[Brave.]

Katy didn't start it. Michael did it right before her.

[Swaggie]

I've been wondering this same thing.

[D/X]

Bands. Indie and alternative bands. I saw one from The Maine back in 2010.

[Glam]

Originally posted by Press

One of the first ones I saw.

The first I saw too. Either way it might not have been the first one but the question is who started it, Katy had the relevance at that point to start that trend.

[Brave.]

The first one I saw.

[Vin]

Cee Lo started/popularized
the trend with the "**** You" lyric video.



...Vin

[Allstar]

Just because Katy wasn't the first one doesn't mean she wasn't the one who made it popular. I think she definitely had some influence there and I agree about the video of **** You.

[The Best One Yet]

Some did it first, but Katy popularity made them massive.