‘Battleship’ worst opening ever for $200M budget movie
Originally posted by Entertainment Weekly
Box office report: 'The Avengers' crushes 'Battleship' with $55.1 mil
Once again, it was all about The Avengers at the box office, as three new releases failed to even approach the Marvel superhero blockbuster’s third-weekend gross of $55.1 million.
The movie dropped 47 percent — an admirable hold for a picture that’s putting up such huge numbers. By the end of Sunday, The Avengers will have made an estimated $457.1 million domestically, passing $450 million in a record 17 days. (The previous record holder, The Dark Knight, reached that milestone in 27 days.) Meanwhile, The Avengers also passed Pirates of the Caribbean: Dead Man’s Chest to become Disney’s biggest movie ever both domestically and worldwide. It now sits in fourth place on the all-time worldwide chart, behind only Avatar, Titanic, and Harry Potter and the Deathly Hallows — Part 2.
The Avengers‘ continued dominance meant fewer moviegoers for Battleship, which sunk on arrival with only $25.3 million. That’s the worst domestic opening ever for a movie with a budget of at least $200 million. (Universal spent $209 million on the PG-13 picture.) It’s also a smaller debut than this year’s other notorious flop, John Carter, which started out with $30.2 million. To the dismay of Tim Riggins fans everywhere, Taylor Kitsch has now starred in two of the year’s biggest bombs.
Battleship has so far earned $226.8 million overseas, which will help to lessen the damage from the movie’s dismal opening here. Also, Universal will clearly be hoping that the upcoming Memorial Day holiday weekend will soften the film’s second-weekend decline.
Still, no matter how you look at it, Battleship‘s performance is a major disappointment. Moviegoers weren’t able to get past the idea of a seeing a board-game adaptation crossed with an alien-invasion flick, although those who did see it gave it an okay “B” rating according to the market-research firm CinemaScore. Battleship struggled to attract younger moviegoers, as 55 percent of its audience was at least 30 years old. Men represented 57 percent of ticket buyers.
1. The Avengers — $55.1 mil
2. Battleship — $25.3 mil
3. The Dictator — $17.4 mil
4. Dark Shadows — $12.8 mil
5. What to Expect When You’re Expecting — $10.5 mil
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