On The Run is an anthemic R’n B / Club track that features Michelle Williams (best known as one-third member of the successful R&B girl group Destiny’s Child). On The Run is a unique collaboration between Electric Giant Beatz (Based in Munich, Germany) and Red Rhythm (based in London , United Kingdom).
Harry Reitinger and Uli Fischer of Electric Giant Beatz met Simon Britton of Red Rhythm over 10 years ago when they worked together on the Disco Brothers Project which featured likes of Bananarama , Ru Paul , Limahl and Tony Hadley of Spandau Ballet .
Simon Britton had recently put together Aggro Santos and Kimberley Wyatt [from ***** Cat Dolls] for the UK top 5 smash hit Candy .
Both Harry & Simon shared a similar passion for Pop Dance Music and they wanted to collaborate again. Simon, recently hooked up with Michelle Williams (formerly of Destiny’s Child) and the Anglo German team knew they had a great song lined up for Michelle Williams to feature her vocal talent.
Simon called Michelle Williams who wanted to try something different.
Michelle Williams recorded the vocal in Germany in June 2011. This was swiftly followed by the filming of the video in Ibiza which features Michelle skippering her own yacht in the Med.
Michelle Williams recently featured as a contestant on BBC “Strictly Come Dancing” and more recently completed her sell out USA National tour of the play “What My Husband Doesn’t Know” to much critical acclaim.
Michelle Williams will be in Europe and available for press, radio and television performances & interviews to support “On The Run”.
On The Run shall be released in the UK & Eire on 27th November 2011