Let's be truthful. Bey is my fave, and hand on my heart this era didn't even really begin.
She came and slayed Glastonbury, did the VMAs and made a few videos.. it was so laid back I daren't even call 4 an "era".
Sure she has revel etc.. but this was not a standard era an artist has, it's about her sharing the music she loves and doing what she wants to do.
Obviously she had BIC to think off and which is why we didn't get something like the IASF era but in honesty the 4 era was never around.
The promo in the UK was absoloutely terrible, and the fact she released so many videos instead of using them as vital promo links so close together is so... idk.
This era was made by her, for herself. It was not standard.
Anyone that's been a Bey stan for a while knows she promotes an album for a year and a half to two years. She will milk an album dry. The promotion for this album ended just months after it's release.
I don't wanna blame the pregnancy cause I'm happy for her but it had a lot to do with why this era went the way it went.
"Why is Taylor Swift regarded as such a good role model anyway? I wouldn't want any daughter/niece of mine to grow into a girl-bashing, *****-shaming, boy-crazy, eternally-virginal damsel in distress who seems to perennially look at the world through the prism of a victim. That's not empowering. That's not even healthy." - U4EA
It ended at the VMA's (really it ended when she got pregnant).
That's really all there is to it.
All in all, the sales weren't that great and she lost a lot of ground commercially that she'd gained with the IASF era, but the music, styling and performances were better than ever, and that's what ultimately matters, i think.
It seems like after Revel, she's moving on to recording the 5th album.
She's got A Star is Born to film and after that, I honestly see a new album coming shortly after.
It seems like she just put 4 out for the fans. There was like literally NO WORD from her from April 10, 2011 - May 22, 2011. She just released RTW on April 21 and let it just flop. No radio interview, no performance until a month later (too late in my opinion for a song like THAT), releasing the video pretty much a month later. And then with her promotional schedule, it was so bare and random... I've come to terms with it though. This was an album for us, the fans. I know BIC had a big hand in the way this era went, but yeah... I don't mind that she "flopped" because the music more than overcompensated for that. I'm glad she's following her own rules and becoming even more creative with her music. She just needs to find a balance with being artistic and unusual and being commercial, because she is, after all, a driving force for contemporary R&B.
Beyoncé birthed King B who conquered the immortal Sasha Fierce.