Being versatile and being manufactured is COMPLETELY different....
what the hell are you talking about?
Usher can dip his hand into POP & come out completely unscathed & not falling into the ~generic category. You will notice that his POP hits surpass his contemporaries not only because he makes them his own, but because the quality doesn't allow him to fall victim to a formulaic perception.
Versatility is the KEY & Usher plays is well, never sacrificing quality for success. See Climax @ #1 on the R&B charts & Scream quickly approaching POP & Rhythmic.
2 to 3 yrs ago, he had Raymond vs Raymond which spun hits like OMG and There goes my baby... I don't call that flopping.
Here I stand which people claimed flopped, debuted at #1.it is Platinum in the US and worldwide