10 days is too soon. If she really is getting proper promotion this time than we should already know by now when, where, and what time it'll premiere.
She could mean 10 weeks... which is like middle- July.
I don't think 10 days is too soon at all, there's a lot that could be done in 10 days.. I mean even Christina's Bionic promotion was pretty soon, she just had the countdown on her site without an announcement or anything.
Twitter is great for advertisement and think about it, if she just tweeted "10..." and we all got hyped, I'm sure they know what they're doing.
Either way, Ciara better hurry her **** up! I'm ready!