Talk That Talk is slowly picking up. It's not like it's dreadfully flopping like Princess of China is.
And in the coming weeks, Take Care is ensuring that she will have a major presence on radio while TTT itself is picking up steam.
If TTT doesn't do well, then they'll release WHYB, which is THE surefire hit aside from WFL. Roc Me Out has potential do well too, IF WHYB takes off. But no matter what happens, timing is key. And that is something that has been messy the entire album era. The timing of single releases has simply sucked.
That's not even adding the fact that Birthday Cake is siphoning some of the Urban support that she COULD have been getting.