When Damon Albarn, James Murphy, and André 3000 holed up in Albarn's London studio for three days last fall to create a new song for Converse's "Three Artists. One Song" series, the trio didn't really have a master plan in mind. "Music inspired by a shoe is quite a hard thing to get your head around," says Albarn, who got involved after his Gorillaz partner Jamie Hewlett created four designs for the sneaker company's spring collection. "It's got to be quite abstract."
And it turns out the blissfully nonsensical four-and-a-half-minute robo-funk track "DoYaThing"-- now available at Converse's site-- isn't the only thing this unlikely group recorded together, as Albarn and Murphy both told us in recent interviews...
The track is actually an appetizer for a decidedly more insane 12-minute version that will debut on the official Gorillaz website in the coming weeks. The extended take of "DoYaThing" is marked by a huffing build-up reminiscent of LCD Soundsystem classics like "Yeah" while André goes totally off script with an ad-libbed, one-take vocal centering around the simple-yet-effective phrase: "I'm the ****!"
Both Albarn and Murphy stressed that the extended "DoYaThing"-- which was recorded live in a fit of spontaneous inspiration on their last day in the studio together-- is the best representation of their collaboration. "That's the story of what happened over the course of those three days," says Albarn, talking about the 12-minute piece. "It's a nice narrative."
We spoke with both Murphy and Albarn about the song in two separate interviews, which you can read below. And watch this space for the Gorillaz-style animated video for the edited "DoYaThing", which is set to premiere on Converse's site February 29.
First we got Santogold, Pharrel Williams & Julian Casablancas, then we got Kid Cudi, Best Coast and Rostam of Vampire Weekend, now Gorillaz, Andre 3000 & James Murphy. Converse keeps slaying with their collaborations.
Right? They can literally do no wrong.
I cannot stop listening to DoYaThang. I mean, I knew it'd be amazing but I wasn't expecting perfection.