NIKEŽ is preparing to launch a huge print and broadcast campaign to run alongside the XX Olympic Winter Games 2006 in Turin. The song they have chosen to drive this campaign is JUMP from Madonna's 2005 Confessions On A Dancefloor album. Sources at NIKEŽ are quoted as being "very excited about the deal with Madonna and will be cross-promoting her world tour later this year."
Source: Madonnatribe
I think I'm drowning, asphyxiated
I wanna break this spell, that you've created
You're something beautiful, a contradiction
I wanna play the game, I want the friction ... You will be the death of me
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2/2/2006
